Faculty and Staff Profiles

• Associate Dean, University College - University of Memphis - 2010 - present
• Full Professor, Sport & Leisure Management - University of Memphis - 2004-present
• Principal, Strategic Marketing Services (Consulting) -   - 2001-present
• Coordinator, Sport Sales Combine -   - 2008-present
• Associate Professor, HSS - University of Memphis - 1994-04
• Asst. Professor, PERD - Kent State University - 1990-1994
• Adjunct, PE - Metropolitan State College, Denver, CO - 1989
• Teaching Asst., PE & Kines - University of Northern Colorado - 1988-90
• Instructor/Coach, Athletics - Bemidji State University - 1985-88
• Teacher/Coach, Math - School District #6, Greeley, Co - 1983-85
• Instructor/Coach, Business/PE - Regis Jesuit High School, Denver, CO - 1979-83

• Sport Marketing Association - President - 2002-05
• Executive Council - North American Society for Sport Management - 1997-00
• VP Athletics & Sports - Ohio Association for HPERD - 1994
• Sport Adm. Chair - Ohio Association for HPERD - 1992
• Coach of the Year - National Association for Intercollegiate Athletics - 1987
• Outstanding Faculty Achievement - Bemidji State University - 1986
• Coach of the Year - National Association for Intercollegiate Athletics - 1985

• Sport Promotion & Information (UG) - University of Memphis
• Problems in Urban Sport (UG) - University of Memphis
• Financial Management in Sport & Leisure (UG) - University of Memphis
• Applied Educational Research (G) - University of Memphis
• Problem Identification Sport & Leisure Commerce (G) - University of Memphis
• Athletic Administration (G) - University of Memphis
• Current Readings in Sport & Leisure Commerce (G) - University of Memphis
• Fundamentals of Sport & Leisure Commerce (G) - University of Memphis
• Special Project in Sport & Leisure Commerce (G) - University of Memphis
• Sport & Leisure Promotions & Information Systems (G) - University of Memphis
• Field Experience In Sport & Leisure Studies (UG) - University of Memphis
• Foundations of Sport & Leisure Studies (UG) - University of Memphis
• Sport & Leisure Event Management (UG) - University of Memphis
• Sport Marketing - US Sports Academy
• Administration & Organization of PE (UG) - Kent State University
• Sport Personnel Management (G) - Kent State University
• Sport Club Management (G) - Kent State University
• Sport In Society (G) - Kent State University
• Sport Promotions (G) - Kent State University
• Sport Marketing (G) - Kent State University
• Introduction to Physical Education & Sport (UG) - Metropolitan State College
• Legal Issues In Sport & Recreation (UG) - Metropolitan State College
• Administration of Athletics (UG) - University of Northern Colorado
• Coaching of Track & Field (UG) - Bemidji State University

• Graduate - 38 Special Project Committees, Chaired - 1994-
•   - 21 Special Project Committees, Member - 1994-
•   - 2 Thesis Committees, Chaired - 1994-
•   - 9 Thesis Committees, Member - 1994-
•   - 65 Sport & Leisure Commerce Advisees - 1994-
• Undergraduate - 6 University College Committees, Chaired - 1994-
•   - 95 Sport & Leisure Studies Advisees - 1994-

• Experiential Learning: A 21st Century Student Recruitment Tactic - Tennessee Board of Regents (TBR) -   - 2011-13
• Constraints Impacting Minority Participation in Swimming - USA Swimming -   - 2007-08
• Sport Sales Training Initiative (2008-09) - Memphis Grizzlies -   - 2008-09
• Constraints Impacting Minority Participation in Swimming (2009-10) - USA Swimming -   - 2009-10
• Sport as a Change Agent: Tailgaters’ Recycling Behavior. - North American Society for Sport Management -   - 2009
• Sport Sales Training Program-Project director - Memphis Riverkings - $6,000.00 - 2006
• Sport Sales Training Initiative-Project director - Memphis Redbirds - $63,000.00 - 2005-2008
• 2003 Patron/Sponsor Assessment [PI] - Memphis Redbirds - $10,000 - Summer 2003
• 2000-2001 NCAA Championship Patron Analysis [PI] - NCAA - $60,000 - Aug 2000 - June 2001
• 2001 FedEx Bowl Championship Series Host/Customer Appraisal [PI] - Federal Express - $3,350 - Jan 2001 - April 2001
• 1999 FedEx St. Jude Classic Host/Customer Appraisal [PI] - Federal Express - $3,350 - June 2000 - Aug 2000
• 2000 FedEx Championship Series Host/Customer Appraisal [PI] - Federal Express - $3,350 - March 2000 - Nov 2000
• Southern Heritage Classic Market Assessment [PI] - Summitt Management - $3,300 - Sept 1999 - Oct 1999
• Assessing the Pyramid's Appeal: A Community Perspective [PI] - Leisure Management International - $4,700 - Aug 1999 - Oct 1999
• 1999-2000 NCAA Championship Patron Analysis [PI] - The National Collegiate Athletic Association - $30,000 - Aug 1999 - June 2000
• 1999 FedEx Championship Series Host/Customer Appraisal [PI] - Federal Express - $3,350 - March 1999 - Nov 1999
• Auto Zone 3-on-3 tournament support staff assistance - Summit Sports and Events, Denver, CO - $2,100 -  
• International visitor profile [PI] - Memphis & Mississippi - $16,775 - Feb 1998
• The objectives sought and entitlements desired among sponsors of women's sport: Do they differ from general sponsorship? - Women's Sports Foundation - $1,551 - Nov 1997
• Ice rink market assessment [PI] - Rapid Reaction Hockey Services - $5,000 - Oct 1997
• National collegiate Athletic Association 1997-98 Championship Patron Analyses [PI] - national Collegiate Athletic Association - $36,000 - 1997-1998
• FedEx Community Graduate Assistantship - FedEx Sport & Event Marketing, Federal Express - $11,500 - Aug 1997 - Aug 1998
• Assessing the Impact of Team Affiliation on Minor League Baseball Markets [PI] - Memphis AAA Baseball - $2,600 - Aug 1997
• Assessing the Memphis baseball Environment: The Community's Perspective [PI] - Memphis AAA Baseball - $2,000 - June 1997
• Marketing with Memphis AAA Baseball [PI] - Memphis AAA Baseball - $11,500 - June 1997 - June 1998
• Mystery Patron Analysis: An Assessment of Event Attendance Experience and Service [PI] - FedEx St. Jude Golf Classic - $2,150 - June 1997
• FedEx Community Graduate Assistantship - FedEx Sport & Event Marketing, Federal Express - $10,500 - Aug 1996 - Aug 1997
• NCAA Championship Patron Analysis [CO-PI] - National Collegiate Athletic Association - $85,559 - Aug 1996 - Aug 1997
• Comprehensive Operational Assessment [PI] - FedEx St. Jude Golf Classic - $3,200 - March 1996 - Aug 1997
• Memphis Visitor Profile [PI] - Memphis Convention and Visitor's Bureau - $19,450 - March 1996 - March 1997
• Professional Sport Market Research Support - Audience Analysis - $4,100 - Jan 1996 - May 1996
• FedEx Community Graduate Assistantship - FedEx Sport & Event Marketing, Federal Express - $10,500 - Aug 1995 - Aug 1996
• NCAA Championship Patron Analysis [CO-PI] - National Collegiate Athletic Association - $80,559 - Aug 1995 - Aug 1996
• Enhancement Leadership Opportunities for Women in Sport: A Professional Development Project [PI] - Women's basketball Association - $1,544 - March 1995 - Aug 1995
• Memphis Canadian Football Club Sport marketing/Community Relations Assistance program - Memphis Canadian Football Club - $3,750 - March 1995 - May 1995
• Imperial Tombs of China research Project [PI] - City of Memphis Wonder Series - $5,500 - May 1995 - Sept 1995
• FedEx/St. Jude Classic Financial Impact Analysis [PI] - FedEx/St. Jude Classic - $750 - June 1995
• Morris Advertising Memphis Market Analysis [PI] - Morris Advertising Agency - $15,000 - Feb 1995 - Dec 1995
• NCAA Marketing Research Project [PI] - National Collegiate Athletic Association - $18,419 - Sept 1994 - Aug 1995
• 1993 NCAA Ice Hockey/Lacrosse Championship patron Analysis [PI] - National Collegiate Athletic Association - $4,985 - Jan 1992
• An Analysis of Youth Sport Expenses [PI] - Ohio Association for Health, Physical Education, Recreation, and Dance - $1,000 - Dec 1992 - Dec 1993
• Development of a Collegiate Licensing Administrative Paradigm [PI] - The Association of Collegiate Licensing Administrators - $500 - 1992
• Development of a Sport Sponsorship Evaluation Instrument [PI] - Faculty Research Grant, Kent State University - $488 - March 1992
• Project SoftSport (W/Dr. Huffman) - University of Memphis TAF - $3,885 - 2003-04

• Memphis Football Analysis - SLC Students - Fall, 1994 - N/A
• St. Jude Liberty Bowl Imperial Tombs of China Research Project - SLC Students - Summer, 1995 - City of Memphis
• Sport Marketing/Community Relations Assistance Program - SLC Students - Summer, 1995 - Memphis MadDogs
• Financial Impact Analysis - SLC Students - Summer, 1995 - FedEx St. Jude Classic
• Workshops in Sport Mgmt. - SLC Students - Summer, 1995 - Uof M Continuing Ed
• Operational Assessment - SLC Students - Summer, 1996 - FedEx St. Jude Classic
• Memphis Sports Alliance PR Asst. - SLS/SLC Students - 1996-97 - N/A
• Memphis Visitor Profile - SLS/SLC Students - Summer, 1996 - Memphis CVB
• UofM FB Corporate Ticket Volunteers Sales Coordinator - SLS/SLC Students - Summer 1997 - U of M Athletics
• Assessing Event Attendance Experience and Service - COE Faculty/Staff - Summer, 1997 - FedEx St. Jude Classic
• Memphis Park Commission Prof. Develop. Institute - Park Commission Staff - Spring - Fall, 2000 - Park Commission
• Mystery Patron Assessment - SLC/SLS Students - Winter 01- 03 - Memphis Grizzlies
• Memphis Interscholastic Athletic Association (MIAA) Marketing Campaign - MIAA, SLC/SLS Students - Spring, 2003 - current - Profit Sharing Venture between MIAA & Bureau of SLC

• Department - Sport Marketing Association (Executive Director) - 2002-2006
• Department - Sport Marketing Assoication (President) - 2002-2005
• Department - Chair, Search Committee, Position #1252 - 2002-2003
• Department - Dean Advisory Council - 2002-2003
• University - Human Resources Committee, University of Memphis - 1999-2000
• University - Athletic Marketing Advisor - 1999
• Department - Tenure & Promotion Committee, University of Memphis - 1998-2001, 2002-2003
• Department - Community Affairs Committee, University of Memphis - 1998-99
• Department - HMSE Academic Council Member, University of Memphis - 1997- 2002
• Department - SLS/SLC North American Society for Sport Management (NASSM) Accreditation Coordinator, University of Memphis - 1997-2001
• Department - Academic Unit Coordinator, Sport & Leisure Studies, University of Memphis - 1997- 2005
• University - Liaison Memphis - 1997-98
•   - Organizing Committee Member, International Conference on Overtraining, University of Memphis - 1996
•   - HMSE Human Resource Committee, University of Memphis - 1996-97
•   - Organizing Committee Member, Sport in the City: Cultural, Economic, & Political Considerations, University of Memphis - Fall, 1996
• Department - Search Committee Member, Director, Bureau of Ed. Services & Research - Fall, 1996
• University - Comprehensive Examination Committee (Political Science) - 1996
• Department - Liaison for FedEx Community Graduate Assistant, University of Memphis - 1995- 2002
• Department - Elma Roane Award Committee - 1995
• Department - HMSE Graduate & Research Council, University of Memphis - 1995-98
• University - Commencement Exercises - 1995-2002
• Department - HMSE/CSE Interdisciplinary Ph.D. Committee, University of Memphis - 1994-96
• Department - HMSE Material Resource Committee, University of Memphis - 1994-95
• Department - Sport & Leisure Commerce/Sport & Leisure Studies - 1994-95
• Department - Ad Hoc Internship Committee, University of Memphis - 1994-95
• Department - Recreation, Leisure & Sport Studies Committee, University of Memphis - 1994-
• Department - Coordinators Committee, School of Phys. Ed, Recreation, & Dance Graduate Studies Committee, School of PERD, Kent State University - 1992-94
• Institute for Sport Advancement EJ Krauss and Associates, New York, NY - Invited Faculty - Jan. 2000 and Jan 2001
• Sport Marketing Association - President - 2002-05
• International Journal of Sport Marketing and Sponsorship - Guest Reviewer - 2000
• Journal of Business Research - Guest Reviewer - 2002
• University of Louisville - Faculty Research Mentor - 2000
• University of Central Florida - University of Central Florida National Advisory Board - 2002 - present
• North American Society for Sport Management - Executive Committee - Member at Large - 1997-00
• North American Society for Sport Management - Student Research Competition Reviewer - 1999
• Mississippi State University - Honorary Member, Sport Professional Organization for Research/Training - 2002- present
• North American Society for Sport Management - Author, NASSM Distinguished Service Award Code - 1999
• Sport Marketing Quarterly - Editorial Advisory Board - 1994 - present
• International Marketing Review - Editorial Referee - Fall, 1996
• Festival Management and Event Tourism - Editorial Referee - Summer, 1997
• International Journal of Sport Mangement - Editorial Advisory Board - 1999- present
• AXA/Equitable Liberty Bowl - Board of Directors - 1996-present
• AXA/Equitable Liberty Bowl - Board of Directors Ticket Campaign - Co Chair - 1999
• Memphis/Shelby County Sports Authority - Board of Advisors - 1998-present
• Germantown Youth Sport Coach - Germantown Youth Athletic Association - 1999-00
•   -   -  
• University of Louisville - Daniel Mahony Tenure and Promotion Evaluation - 1999
• Career Network Foundation - Program Director, Small Business Workshop - 1993-95
• AIC Conference, Atlanta, GA - Marketing with Sport Entities [C] - 1996
• Kent State University - School of Exercise, Leisure and Sport Tenure and Promotion Committee, External Reveiwer for Dr. Philip Wang - Fall, 1996
• NCAA - Facilitator, Strategic Planning Focus Group Session, Championship Committee, NCAA Division I Men - March 1996
• NCAA - Facilitator, Strategic Planning Focus Group Session, Championship Committee, NCAA Division I Men - May 1996
• NCAA - Facilitator, Strategic Planning Focus Group Session, Championship Committee, NCAA Division I Women - Dec. 1996
• NCAA - Facilitator, Strategic Planning Focus Group Session, Championship Committee, NCAA Division III Men - March 1997
• NCAA - Facilitator, Visionary Planning Session, Championship Committee, NCAA Division I Men - May 1997
• NCAA - Facilitator, NCAA Marketing, Licensing, & Promotions Department Strategic Planning Session, Overland Park, KS - Sept. 1997
• Ohio Association for Health, Physical Education, Recreation & Dance - Vice President, Athletics and Sports - 1993-94
• Ohio Assoication for Health, Physical Education Recreation & Dance - Sport Administration - 1992-93
• Ohio Association for Health, Physical Education, Recreation & Dance - Research Grants Committee - 1992-94

• Sport Sales Combine (Sales Training) - 2008 - present
• National Strength & Conditioning Association (Sponsorship Management) - 2005-present
• San Antonio Sports Foundation (Economic Impact Studies) - 1997 - present
• Alamo Bowl/Big 12 Championships (Economic Impact Studies) - 2004, 2008
• Southern Heritage Classic (Market Research) - 1999, 2002, 2008
• FedEX St. Jude Classic (Market Research) - 1996, 1999, 2002
• Memphis Grizzlies (Focus Groups) - 2001-02
• Lofthouse Enterprises (International Travel & Tourism: Memphis, Mississippi & Tennessee) - 2001-03
• Golden State Warriors - 2001-03
• AXA Liberty Bowl (Sales Management) - 2000-01
• Pittsburgh Pirates - 2001-03
• Western State College, Gunnison, CO - 1999
• Streetball, USA - 1999
• City of Houston/Houst Olympics 2012 - 1999
• Ladies Professional Golf Association - 1998
• Major League Baseball/Fan Fest - 1997-00
• Southland Greyhound Park - 1996
• Indiana Pacers - 1996
• Philadelphia 76ers - 1996
• Milwaukee Admirals - 1996
• International Business Machines (IBM) - 1996
• Orlando Magic - 1995
• Cleveland Cavs - 1994-98

• Irwin, R.L. Sutton, W.A. & McCarthy, L. (2008) Sport Promotion and Sales Management. Champaign, IL: Human Kinetics Publishers. Second edition  
• Wilcox, R.C., Andrews, D.L., Pitter, R., & Irwin, R.L. (2003) Sporting Dystopias: The Making and Meaning of Urban Sport Cultures. Ithaca, NY: SUNY Press.
   
• Irwin, R. L., Sutton, W.A., & McCarthy, L. (2002). Sport Promotion and Sales Mangement. Champaign, IL: Human Kinetics Publishers.
  
• Irwin, R. L. (2000). Sport Licensing. In B. K. Parkhouse (Ed.), The Management of Sport: Foundations & Applications. Second edition. St. Louis:WCB/McGraw-Hill.
  
• Irwin, R. L. (2000). Gender equity achieved through strategic marketing. In B. Pitts (Ed.) Case Studies in Sport Marketing, Morgantown, WV: Fitness Information Technology.
  
• Irwin, R. L. (1998). National Express, Inc.--Assessing Sport sponsorship effectiveness. In B. Pitts (Ed.) Case Studies in Sport Marketing, Morgantown, WV: Fitness Information Technology.
  
• Irwin, R.L. (1998). Catch that championship fever! In B. Pitts (Ed.) Case Studies in Sport Marketing, Morgantown, WV: Fitness Information Technology.
  
• Irwin, D. (1996). Sport Licensing. In . K. Parkhouse (Ed.), The Management of Sport: Foundations & Applications. St. Louis: Mosby-Year Book, Inc.
   
• Irwin, F.  (1994). Financial benefits of trademark licensing. Operation and Theoretical Aspects of Sports Business, Peter J. Graham, Ed., WM. C. Benchmark Publishing.
  
• Irwin, R. (1993). A practioners guide for marketing chidren's fitness programs. In M.J. Leppo (Ed.), Healthy from the Start, 197-203. Washington DC: ERIC.
  

• Irwin, D. (1987).  Long distance runners: A psychological profile.  Track & Field Quarterly, 18(3), 39-41. 
• Stotlar, D., Viswanathan, R., & Irwin, D. (1991).  Sports and sponsors.  Colorado Association for Health, Physical Education, Recreation, and Dance Journal, 17(2), 12-13. 
• Irwin, R. (1991).  Collegiate licensing '91: State of the industry.  Licensing Journal, 11(7), 3-8.
• Irwin, R.L. (1991).  A historical review of litigation in baseball.  Marquette Sports Law Journal. 1(2), 285-300. 
• Irwin, R.L., & Asimakipoulas, M. (1992).  An approach to the evaluation and selection of sport sponsorship proposals.  Sport Marketing Quarterly, 1(2), 43-51. 
• Irwin, R., & Graham, P.J. (1993).  Sport marketing opportunities in the Commonwealth of Independent States.  Sport Marketing Quarterly, 2(2), 27-30. 
• Irwin, R.L., Stotlar, D.K., & Mulrooney, A.L.  (1993).  A critical analysis of collegiate licensing policies and procedures.  The Journal of College and University Law, 20(3), 97-109. 
• Wang, P., & Irwin, R.L. (1993).  An assessment of economic impact techniques for small sporting events.  Sport Marketing Quarterly, 2(3), 33-37. 
• Irwin, R.L., & Polon, K. (1993).  Marketing the physical education program.  Future Focus, 14(1), 12-13. 
• Irwin, R.L.,  & Stotlar, D.K. (1993).  Operational protocol analysis of sport and collegiate licensing programs.  Sport Marketing Quarterly, 2(1), 7-16.
• Irwin, R.L. & Sutton W.A. (1994).  Sport sponsorship objectives: An analysis of the relative importance for major corporate sponsors.  European Journal of Sport Management, 1(2), 93-101. 
• Irwin, R.L., Asimakopoulas, M.K., & Sutton W.A. (1994).  A model for screening sport sponsorship proposals.  Journal of Promotion Management, 2(3/4), 53-69. 
• Morris, D. & Irwin, R.L. (1996).  The data driven approach to sponsorship acquisition.  Sport Marketing Quarterly, 5(2). 
• White, A.B. & Irwin, R. (1996).  Assessing a corporate partmner program: A key to success.  Sport Marketing Quarterly, 5(2). 
• Irwin, R.L., Wang, P. & Sutton, W.A. (1996).  Comparative analysis of diaries and projected spending to assess patron expenditure behavior at short-term sporting events.  Festival Management and Event Tourism, 4(1), 29-37. 
• Irwin, R.L. & Sandler, M. (1998).  An analysis of travel behavior and event-induced expenditures among American collegiate championship patron groups.  Journal of Vacation Marketing, 4(1), 78-90.
• Cornwell, T.B., Maigan, I. & Irwin R.L. (1998).  Long-term recall of sponsors:  An empirical investigation of stadium and sport cafe audiences.  Australian Journal of Marketing, 5(1), 45-57.  
• McCarthy, L. & Irwin, R.L. (1998).  Permanent seat licenses as an emerging source of revenue production.  Sport Marketing Quarterly, 7(3), 41-46.  
• Sutton, W.A., Irwin, R.L., & Gladden, J.M. (1998).  Tools of the trade: Practical research methods for events, teams, and venues.  Sport Marketing Quarterly, 7(2), 45-59. 
•  McCarthy, L. & Irwin, R.L. (1998).  What's in a name?  Stadia and arena naming rights.  Cyber-Journal of Sport Marketing, 2(2).  On-line: Available http:///www.cjsm.com
•  Irwin, R.L., Zwick, D. & Sutton, W.A. (1999).  Assessing organizational attributes contributing to marketing excellence in American professional sport franchises.  European Journal of Marketing, 3(33), 314-327.
• Irwin, R.L., Zwick, D. & Sutton, W.A. (1999).  Assessing organizational attributes contributing to marketing excellence in American professional sport franchises.  The Journal of Consumer Marketing, 16(6), 603-615.  (publisher requested reprint) 
• Cornwell, T.B., Relyea, G.E., Irwin, R.L., & Maignan, I. (2000).  Understanding Long-term Effects Of Sports Sponsorship: Role Of Experience, Involvement, Enthusiasm, and Clutter.  International Journal of Sports Marketing and Sponsorship, 2(2), 127-143.  
• Lough, N., Irwin, R.L., & Short, G. (2000).  Corporate sponsorship motives among North American companies: A contemporary analysis.  International Journal of Sport Management, 1(4), 283-295. 
• McCarthy, L.M. & Irwin R. (2000).  An examination of the rationale and motives for corporate purchase of stadia and arena naming rights.  Cyber Journal of Sport Marketing, 4(3).  On-line: Available http://www.cjsm.com/  
• Lough, N. & Irwin, R.L. (2001).  A comparative analysis of sponsorship objectives for U.S. women's sport and traditional sport sponsorship.  Sport Marketing Quarterly, (10)4, 202-211.
• Gladden, J.M., Irwin, R.L., & Sutton, W.A. (2001).  Managing North American Major Professional Sport teams in the New Millennium: Building, Sharing, and Maintaining Equity.  Journal of Sport Management, 15(4), 297-317.  
•  Irwin, R.L. (2002).  Engineering the theory-to-practice bridge using the consultancy approach.  Sport Marketing Quarterly, 11(2), 121-123.
• Newman, J.I., Irwin, R.L., Klenosky, D.B., & Gillentine, A. (2003).  Integrating fantasy sport role play simulation into the sport Management curriculum: An orientation and empirical evaluation.  International Journal of Sport Management, 4(2). 
•  Clark, J.S., Schimmel, K., Lachowetz, T. & Irwin, R.L. (2003).  Business-to-business relationships and sport: Using sponsorship as a critical sales event.  International Journal of Sports marketing and Sponsorship, 5(2), 129-144.
• Irwin, R.L., Lachowetz, T., Cornwell, T.B., & Clark, J.S. (2003).  Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions.  Sport Marketing Quarterly, 12(2), 131-139. 
• Irwin, R.L., Lachowetz, T. & Clark J. (2004).  Cause-Related Sport Marketing: How Should it Work?  International Journal of Sport Management, (4)3, 173-178. 
• Irwin, C.C. & Irwin, R.L. (2004).  Public relations for physical education.  Strategies, 18(2), 25-26. 
•  Irwin, R. L. (2006).  Corporate Sport Sponsorship: An Objective Driven Marketing Strategy. Journal of Financial Advertising & Marketing, 3(3), 55-62. 
• Irwin, R. L., Southall, R. M., Sutton, W. (2007).  Pentagon of Sport Sales Training:  A 21^St Century Sport Sales Training Model.  Sport Management Education Journal, 1(1), 18 – 39. 
• Drayer, J., Stotlar, D. K. & Irwin, R. (2008).  Tradition vs. Trend: A case study of team response to the secondary ticket market.  Sport Marketing Quarterly, 17(4), 235-240. 
• Irwin, C., Irwin, R., Ryan, T. & Drayer, J. (2009).  The Mythology of Swimming: Are Myths Impacting Minority Youth Participation?   International Journal of Aquatic Research and Education, 3, 10 – 23.
• Irwin, C.C., Irwin, R.L., Ryan, T.D., Drayer, J. (2009).  Urban minority youth swimming (in)ability in the United States and associated demographic characteristics:  Toward a  drowning prevention plan. Injury Prevention, 15(4), 234-239.   

• INVITED PRESENTATIONS (Conferences) 
• Southall, R., Irwin, R., Kadlecek, J., & Dick, R. (November, 2006). Evaluating the Effectiveness of Metadiscrete Sales Training Progams. Sport Marketing Association Conference, Denver, CO.  
• MacFarlane, K., Irwin, R., Amis, J. (November, 2005). The relationship between activation and overall satisfaction of minor league baseball sponsors. Sport Marketing Association. Memphis, TN. 
• Irwin, R., Lachowetz, T., Cornwell, B., & Clark, J., Cannon, P. & Drinkard, D. (November, 2005). Cause-related sports sponsorship: Assessing beliefs, attitudes, and behavioral intention of Targeted corporate decision makes. Sport Marketing Association, Memphis, TN. 
• Reese, J., Irwin, D., Sutton, B., Kedlecek, J., Kahler, J., & Cohn, M. (November, 2005) How to further inegrate sport management programs with industry sales opportunies. Sport Marketing Association Conference, Tempe, AZ. 
• Irwin, R. (September, 2005). Using Patron Research to Improve Team Profits. Minor League Baseball Promotional Seminar, Memphis, TN.  
• Irwin, R. L. (February, 2003).  Professional Development:  What is the Sport Marketing Association?  Georgia Southern Sport Management Conference.  Savannah, GA. 
• Irwin, R.  (February, 1996).  Matching your product/service to the appropriate consumer sporting market.  Marketing With Sport Entities.  Atlanta, GA. 
• Pitts, B., Stotlar, D., Irwin, D., Gray, D., & Branch, D. (June, 1995).  Teaching Sport Marketing.  North American Society of Sport Management. Athens, GA. 
• Irwin, D. (June, 1993).  How to Market Athletic Events to Corporations.  National Collegiate Athletic Association Professional Development Seminar. Chicago, IL. 
• Irwin, R. (November, 1992).  Sport Licensing.  International Seminar on Sport Marketing, Moscow, Russia. 
• Irwin, R. (December, 1991).  Naming Your Profits.  Athletic Business '91.  San Antonio, TX. 
• Irwin, R. (May, 1991).  Children As A Target Market.  International Conference on Children's Fun and Fitness, West Chester, PA. 
• Irwin, R. L. (April, 1991).  State of the Industry.  Association of Collegiate Licensing Administrators National Conference.  Indianapolis, IN.   
• INVITED PRESENTATIONS (Other)  
• Applying Research to NCAA Championships, NCAA Championship Staff, August, 1998. 
• NCAA Championship Patron Analysis, NCAA Championship Staff, August 1997. 
• 1996 Memphis Visitor Profile, Executive Board, Memphis Convention & Visitors Bureau, February, 1997. 
• Event Marketing Research. Event Development Course, University of Northern Colorado, July, 1996. 
• NCAA Championship Patron Analysis, NCAA Championship Staff, August 1996. 
• Sport Market Research:  The Application.  Introduction to Marketing, Marquette University, February, 1996. 
• NCAA Championship Patron Analysis, NCAA Corporate Partners Meeting, September, 1996. 
• NCAA Championship Patron Analysis, NCAA Championship Group, August 1995. 
• NCAA Championship Patron Analysis, NCAA Championship Group, August 1994. 
• The Fundamentals of Sport Licensing Administration.  Sport Economics, University of Massachusetts ‑ Amherst, February, 1994. 
• Licensing Fundamentals.  Graduate Seminar in Sport Management, Pennsylvania State University, March, 1992. 
• Legal Liabilities in Sport.  Legal Issues in Sport, Chapman College, December, 1989. 
• Licensing Sport Logos.  Physical Education and the Law, University of Northern Colorado, November, 1989. 
• PROFESSIONAL/RESEARCH PRESENTATIONS   
• International (refereed) 
• Irwin, R., Lachowetz, T., Schimmel, K., & Clark, J.  (June, 2003).  Implementations of Sponsorship for the Business-to-Business Sales Force: Using Sport Sponsorship as a Critical Sales Event.  North American Society for Sport Management.  Ithaca, NY. 
• Clark, J. S., Schimmel, K., Lachowetz, T., & Irwin, R. (October, 2002).  Sport Sponsorship as a Critical Sales Event.  The International Conference on Sport and Entertainment Business.  Columbia, SC.
• Irwin, R., Cornwell, B. T., Lachowetz, T., & Clark, J. (October, 2002).  Cause-Related Sport Sponsorship: Assessing Beliefs, Attitudes, and Behavioral Intentions Of Event Spectators and Corporate Decision Makers.  The International Conference on Sport and Entertainment Business.  Columbia, SC.
• Lachowetz, T., Clark, J., Irwin, R., Cornwell, T. B.  (July, 2002).  Cause-Related Sponsorship: Survey of Consumer/Spectator Beliefs, Attitudes, Behavioral Intentions and Corporate Image Impressions.  The American Marketing Association Annual Conference.  San Diego, CA.
• Newman, J. & Irwin, R.  (June, 2001). A Marketing Practitioner's Guide to Creating and  Fostering Community-Level Social Capital. North American Society for Sport Management. Birginia Beach, VA. 
• Pent, A & Irwin, R.  (June, 2001).  Brand Recognition and Loyalty Transfer Among Patrons of Historically Black College Athletic Events.  North American Society for Sport Management.  Virginia Beach, VA.   
• Irwin, R., Sutton, W, & McCarthy, L.  (June, 2001).  Meeting the Needs of the Industry: Infusing Sales & Promotion Into the Sport Management Curriculum.  North American Society for Sport Management.  Virginia Beach, VA.   
• Irwin, R., Newman, J., & Gillentine, A.  (June, 2000).  Fantasy Sport: An Effective Role Play Simulation for Sport Management Curriculum.  North American Society for Sport Management. Colorado Springs, CO. 
• Irwin, R., Rascher, D. & Regan, T.  (June, 2000).  Assessing the Economic Impact of Sport: Methodology.  North American Society for Sport Management.  Colorado Springs, CO.
• Lough, N. L. & Irwin, R. L. (May, 1999).  The Objectives Sought Among Sponsors of Women’s Sport: Do They Differ From General Sponsorship?  North American Society for Sport Management.  Vancouver, British Columbia.  
• Judd, M. & Irwin, R. L. (May, 1999).  Young and Testless: What We Want to Do and Ought To Do, In Sport Management Education.  North American Society for Sport Management.  Vancouver, British Columbia. 
• McCarthy, L. & Irwin. R.  (October, 1998).  An examination of the rationale and motives for corporate purchase of stadia and arena naming rights. European Association for Sport Management. Madeira, Portugal.  
• Irwin, R.  (September, 1998).  Transforming a sports event into a tourism package:  How to increase the number of visitors to your area. TEAMS 1998: Travel, Events, and Management in Sports. Washington, DC. 
• Irwin, R. & Judd, M.  (May, 1998).  On the cutting edge of sport management curriculum content and delivery.  North American Society of Sport Management. Buffalo, New York. 
• McCarthy, L. & Irwin, R.  (May, 1998).  Why an arena?  An examination of the rationale applied to arena and stadia sponsorship.  North American Society of Sport Management. Buffalo, New York. 
• Irwin, R.L., Lough, N., Short, G.  (May, 1998).  Corporate sport sponsorship motives among North American companies: a contemporary analysis. North American Society of Sport Management. Buffalo, New York. 
• McCarthy, L. M. & Irwin, R. (September, 1997).  What’s in a name?  Stadia and arena naming rights.  Fifth European Congress on Sport Management. Glascow, Scotland. 
• Irwin, R., Short, G., & Sutton, W.  (May, 1997).  Comparative analysis of sport sponsorship proposal screening process among Canadian and U.S. corporations.  North American Society for Sport Management. San Antonio TX. 
• Irwin, R. L., Zwick, D., & Sutton, W. A.  (May, 1997).  Assessing organizational attributes contributing to marketing excellence in American professional sport franchises.  North American Society for Sport Management.  San Antonio TX. 
• Irwin, R. L. & Sutton, W. A.  (November, 1996).  Roles, responsibilities and effectiveness of urban community relations programs within professional sport franchises. Sport in the City Symposium.  Memphis, TN.  
• Zwick, D. & Irwin, R. L.  (October, 1996).  Measurement of Excellence in Marketing Divisions of Professional Sport Franchises.  Fourth European Congress on Sport Management.  Montpelier, France. 
• Irwin, R. L. , & Sutton, W.A.  (September, 1995).  Creating the Ideal Sponsorship Arrangement:  An Empirical Match of Corporate Sport Sponsor's Objectives with Sponsorship Inventory Criteria.  European Conference for Sport Management.  Budapest, Hungary. 
• Irwin, R. L., & Sutton , W.A.  (July, 1995).  Creating the Ideal Sponsorship Proposal:  An Empirical Match of Sport Sponsorship Objectives.  World Marketing  Congress.  Melbourne, Australia. 
• Irwin, R. L., & Sutton,  W.A.  (July, 1995).  Employing Data Based Marketing to Sport Organizations.  Seventh Biannual World Marketing Congress. Melbourne, Australia.   
• Irwin, R. L., & Sutton, W.A.  (June, 1995).  Creating the Ideal Sponsorship Arrangement:  An Empirical Match of Sport Sponsorship Inventory Criteria with Desired Corporate Sport Sponsorship Objectives.  North American Society for Sport Management.  Athens, GA. 
• Irwin, R. L., Short, G. D., Sutton, W.A. (June, 1995).  A Sport Sponsorship Proposal Evaluation Model for North America.  North American Society for Sport Management.  Athens, GA. 
• Sutton, W.A., & Irwin, R. L.  (September, 1994).  Sponsorship Objectives of American Corporate Sport Sponsors.  European Conference for Sport Management.  Florence, Italy. 
• Irwin, R. L. & Sutton, W.A. (June, 1994).  A Model for the Evaluation of Sport Sponsorship Proposals, North American Society for Sport Management. Pittsburgh, PA. 
• Irwin, R. L., & Asimakopoulas, M.  (June, 1992).  An Approach to the Evaluation and Selection of Sport Sponsorship Proposals.  North American Society for Sport Management.  Knoxville, TN. 
• Irwin, R. L., &  Asimakopoulas, M.  (April, 1992).  A Sport Sponsorship Evaluation Instrument.  International Conference on Sport Business. Columbia, SC. 
• Irwin, R. L., & Stotlar, D. K.  (May, 1991).  A Sport Licensing Administrative Paradigm.  North American Society for Sport Management.  Ottawa, ONT. 
• Irwin, R. L.  (February, 1991).  Administrative Procedures for Trademarks.  International Conference on Sports Business. Columbia, SC. 
• Irwin, R. L. (November, 1989).  Financial Benefits of Trademark Licensing. International Conference on Sports Business.  Columbus, SC. 
• Irwin, R. (May, 1989). Licensing Logos and the Financial Impact for Sport Personnel.  North American Society for Sport Management.  Calgary, Alberta. 
• National (refereed)
• Irwin, R. & Irwin, C.  (Accepted).  Be An Action Hero: Communicate with Your Colleagues.  2004 National Convention of the American Alliance for Health, Physical Education, Recreation and Dance.  New Orleans, LA. 
• Lyberger, M. & Irwin, R.  (May, 1998).  Consumer recognition of official sponsorship status.  Advertising and Consumer Psychology Conference.  Portland, OR.
• Lyberger, M. & Irwin. R.  (January, 1998).  Quality, visibility, and consumer recognition of sponsorship effectiveness:  1998 Super Bowl.  Super Bowl Scientific Congress.  San Diego, CA.
• Cornwell, T. B., Maignan, I. & Irwin, R.  (May, 1997).  The Long-term Recall of Sponsorship Stimuli: An Empirical Investigation.  Academy of Marketing Sciences Annual Conference and Faculty Consortium. Coral Gables, FL.
• Irwin, R. L. & Sutton, W.A. (May, 1996).  Objectively Screening and Selecting Sport Sponsorship Opportunities.  1996 Academy of Marketing Science Annual Conference and Faculty Consortium.  Phoenix, AZ.
• Irwin, R. (March, 1989).  Trademark Licensing and Its Potential For Revenue at the High School Level.  Conference on Sport, Physical Education, Recreation, and Law.  Jekyll Island, GA. 
• State (refereed)
• Irwin, R.  (November, 1999).  Strategic market planning for sport and recreation. Tennessee Association for Health, Physical Education, Recreation, & Dance.  Cookeville, TN.
• Irwin, R., Irwin, C., & Pitts, M.  (November, 1999).  P.R. for P.E. Tennessee Association for Health, Physical Education, Recreation, & Dance. Cookeville, TN.
• Irwin, R.  (November, 1996).  Touching Base: Serving the Needs of the Urban Sport & Leisure Industries.  Tennessee Association for Health, Physical Education, Recreation, & Dance. Nashville, TN.
• Irwin, R. (December, 1993). Effective Public Relations for the Sport Practitioner. Ohio Association for Health, Physical Education, Recreation , & Dance. Columbus, OH.
• Irwin, R. (December, 1993).  A Plan For Success:  Strategic Marketing of Physical Education & Sport.  Ohio Association for Health, Physical Education, Recreation, & Dance.  Columbus, OH.
• Irwin, R. (October, 1989).  Licensing High School Logos. Colorado Association for Health, Physical Education, Recreation, & Dance.  Denver, CO.
• Irwin, D. (January, 1988).  Plyometric Training Principles.  Minnesota State High School Track Coaches Association.  Minneapolis, MN.
• Regional (refereed)
• McCarthy, L. & Irwin, R.  (October, 1997).  Marketing a Corporate Identity through Stadia and Arenas: The Naming Game.  Southeastern Chapter of InfORMS 1997 Annual Meeting.  
• Andrews, D. L., Irwin, R., Pitter, R., & Beneker, D.  (October, 1996).  Mapping the Social Location of Sport Within Contemporary Memphis: Reflections Upon Preliminary Research Findings.  Southern Demographic Association. Memphis, TN.
• Irwin, R. &  Zufall, K. (February, 1994).  Athletic Marketing 101:  Packaging and Selling Sponsorships.  Midwest Alliance for Health, Physical Education, Recreation, & Dance.  Morgantown, WV.