|
 |
Faculty and Staff Profiles |
RICHARD L. IRWIN |
, |
Office Location: |
Office Hours: TBA |
|
 |
Profile
Associate Dean, University College
Additional Information
Work Experience
- Associate Dean, University College - University of Memphis - 2010 - present
- Full Professor, Sport & Leisure Management - University of Memphis - 2004-present
- Principal, Strategic Marketing Services (Consulting) -   - 2001-present
- Coordinator, Sport Sales Combine -   - 2008-present
- Associate Professor, HSS - University of Memphis - 1994-04
- Asst. Professor, PERD - Kent State University - 1990-1994
- Adjunct, PE - Metropolitan State College, Denver, CO - 1989
- Teaching Asst., PE & Kines - University of Northern Colorado - 1988-90
- Instructor/Coach, Athletics - Bemidji State University - 1985-88
- Teacher/Coach, Math - School District #6, Greeley, Co - 1983-85
- Instructor/Coach, Business/PE - Regis Jesuit High School, Denver, CO - 1979-83
Honors/Awards
- Sport Marketing Association - President - 2002-05
- Executive Council - North American Society for Sport Management - 1997-00
- VP Athletics & Sports - Ohio Association for HPERD - 1994
- Sport Adm. Chair - Ohio Association for HPERD - 1992
- Coach of the Year - National Association for Intercollegiate Athletics - 1987
- Outstanding Faculty Achievement - Bemidji State University - 1986
- Coach of the Year - National Association for Intercollegiate Athletics - 1985
Teaching Experience
- Sport Promotion & Information (UG) - University of Memphis
- Problems in Urban Sport (UG) - University of Memphis
- Financial Management in Sport & Leisure (UG) - University of Memphis
- Applied Educational Research (G) - University of Memphis
- Problem Identification Sport & Leisure Commerce (G) - University of Memphis
- Athletic Administration (G) - University of Memphis
- Current Readings in Sport & Leisure Commerce (G) - University of Memphis
- Fundamentals of Sport & Leisure Commerce (G) - University of Memphis
- Special Project in Sport & Leisure Commerce (G) - University of Memphis
- Sport & Leisure Promotions & Information Systems (G) - University of Memphis
- Field Experience In Sport & Leisure Studies (UG) - University of Memphis
- Foundations of Sport & Leisure Studies (UG) - University of Memphis
- Sport & Leisure Event Management (UG) - University of Memphis
- Sport Marketing - US Sports Academy
- Administration & Organization of PE (UG) - Kent State University
- Sport Personnel Management (G) - Kent State University
- Sport Club Management (G) - Kent State University
- Sport In Society (G) - Kent State University
- Sport Promotions (G) - Kent State University
- Sport Marketing (G) - Kent State University
- Introduction to Physical Education & Sport (UG) - Metropolitan State College
- Legal Issues In Sport & Recreation (UG) - Metropolitan State College
- Administration of Athletics (UG) - University of Northern Colorado
- Coaching of Track & Field (UG) - Bemidji State University
Student Advising/Mentoring
- Graduate - 38 Special Project Committees, Chaired - 1994-
-   - 21 Special Project Committees, Member - 1994-
-   - 2 Thesis Committees, Chaired - 1994-
-   - 9 Thesis Committees, Member - 1994-
-   - 65 Sport & Leisure Commerce Advisees - 1994-
- Undergraduate - 6 University College Committees, Chaired - 1994-
-   - 95 Sport & Leisure Studies Advisees - 1994-
Support
- Experiential Learning: A 21st Century Student Recruitment Tactic - Tennessee Board of Regents (TBR) -   - 2011-13
- Constraints Impacting Minority Participation in Swimming - USA Swimming -   - 2007-08
- Sport Sales Training Initiative (2008-09) - Memphis Grizzlies -   - 2008-09
- Constraints Impacting Minority Participation in Swimming (2009-10) - USA Swimming -   - 2009-10
- Sport as a Change Agent: Tailgaters’ Recycling Behavior. - North American Society for Sport Management -   - 2009
- Sport Sales Training Program-Project director - Memphis Riverkings - $6,000.00 - 2006
- Sport Sales Training Initiative-Project director - Memphis Redbirds - $63,000.00 - 2005-2008
- 2003 Patron/Sponsor Assessment [PI] - Memphis Redbirds - $10,000 - Summer 2003
- 2000-2001 NCAA Championship Patron Analysis [PI] - NCAA - $60,000 - Aug 2000 - June 2001
- 2001 FedEx Bowl Championship Series Host/Customer Appraisal [PI] - Federal Express - $3,350 - Jan 2001 - April 2001
- 1999 FedEx St. Jude Classic Host/Customer Appraisal [PI] - Federal Express - $3,350 - June 2000 - Aug 2000
- 2000 FedEx Championship Series Host/Customer Appraisal [PI] - Federal Express - $3,350 - March 2000 - Nov 2000
- Southern Heritage Classic Market Assessment [PI] - Summitt Management - $3,300 - Sept 1999 - Oct 1999
- Assessing the Pyramid's Appeal: A Community Perspective [PI] - Leisure Management International - $4,700 - Aug 1999 - Oct 1999
- 1999-2000 NCAA Championship Patron Analysis [PI] - The National Collegiate Athletic Association - $30,000 - Aug 1999 - June 2000
- 1999 FedEx Championship Series Host/Customer Appraisal [PI] - Federal Express - $3,350 - March 1999 - Nov 1999
- Auto Zone 3-on-3 tournament support staff assistance - Summit Sports and Events, Denver, CO - $2,100 -  
- International visitor profile [PI] - Memphis & Mississippi - $16,775 - Feb 1998
- The objectives sought and entitlements desired among sponsors of women's sport: Do they differ from general sponsorship? - Women's Sports Foundation - $1,551 - Nov 1997
- Ice rink market assessment [PI] - Rapid Reaction Hockey Services - $5,000 - Oct 1997
- National collegiate Athletic Association 1997-98 Championship Patron Analyses [PI] - national Collegiate Athletic Association - $36,000 - 1997-1998
- FedEx Community Graduate Assistantship - FedEx Sport & Event Marketing, Federal Express - $11,500 - Aug 1997 - Aug 1998
- Assessing the Impact of Team Affiliation on Minor League Baseball Markets [PI] - Memphis AAA Baseball - $2,600 - Aug 1997
- Assessing the Memphis baseball Environment: The Community's Perspective [PI] - Memphis AAA Baseball - $2,000 - June 1997
- Marketing with Memphis AAA Baseball [PI] - Memphis AAA Baseball - $11,500 - June 1997 - June 1998
- Mystery Patron Analysis: An Assessment of Event Attendance Experience and Service [PI] - FedEx St. Jude Golf Classic - $2,150 - June 1997
- FedEx Community Graduate Assistantship - FedEx Sport & Event Marketing, Federal Express - $10,500 - Aug 1996 - Aug 1997
- NCAA Championship Patron Analysis [CO-PI] - National Collegiate Athletic Association - $85,559 - Aug 1996 - Aug 1997
- Comprehensive Operational Assessment [PI] - FedEx St. Jude Golf Classic - $3,200 - March 1996 - Aug 1997
- Memphis Visitor Profile [PI] - Memphis Convention and Visitor's Bureau - $19,450 - March 1996 - March 1997
- Professional Sport Market Research Support - Audience Analysis - $4,100 - Jan 1996 - May 1996
- FedEx Community Graduate Assistantship - FedEx Sport & Event Marketing, Federal Express - $10,500 - Aug 1995 - Aug 1996
- NCAA Championship Patron Analysis [CO-PI] - National Collegiate Athletic Association - $80,559 - Aug 1995 - Aug 1996
- Enhancement Leadership Opportunities for Women in Sport: A Professional Development Project [PI] - Women's basketball Association - $1,544 - March 1995 - Aug 1995
- Memphis Canadian Football Club Sport marketing/Community Relations Assistance program - Memphis Canadian Football Club - $3,750 - March 1995 - May 1995
- Imperial Tombs of China research Project [PI] - City of Memphis Wonder Series - $5,500 - May 1995 - Sept 1995
- FedEx/St. Jude Classic Financial Impact Analysis [PI] - FedEx/St. Jude Classic - $750 - June 1995
- Morris Advertising Memphis Market Analysis [PI] - Morris Advertising Agency - $15,000 - Feb 1995 - Dec 1995
- NCAA Marketing Research Project [PI] - National Collegiate Athletic Association - $18,419 - Sept 1994 - Aug 1995
- 1993 NCAA Ice Hockey/Lacrosse Championship patron Analysis [PI] - National Collegiate Athletic Association - $4,985 - Jan 1992
- An Analysis of Youth Sport Expenses [PI] - Ohio Association for Health, Physical Education, Recreation, and Dance - $1,000 - Dec 1992 - Dec 1993
- Development of a Collegiate Licensing Administrative Paradigm [PI] - The Association of Collegiate Licensing Administrators - $500 - 1992
- Development of a Sport Sponsorship Evaluation Instrument [PI] - Faculty Research Grant, Kent State University - $488 - March 1992
- Project SoftSport (W/Dr. Huffman) - University of Memphis TAF - $3,885 - 2003-04
Outreach
- Memphis Football Analysis - SLC Students - Fall, 1994 - N/A
- St. Jude Liberty Bowl Imperial Tombs of China Research Project - SLC Students - Summer, 1995 - City of Memphis
- Sport Marketing/Community Relations Assistance Program - SLC Students - Summer, 1995 - Memphis MadDogs
- Financial Impact Analysis - SLC Students - Summer, 1995 - FedEx St. Jude Classic
- Workshops in Sport Mgmt. - SLC Students - Summer, 1995 - Uof M Continuing Ed
- Operational Assessment - SLC Students - Summer, 1996 - FedEx St. Jude Classic
- Memphis Sports Alliance PR Asst. - SLS/SLC Students - 1996-97 - N/A
- Memphis Visitor Profile - SLS/SLC Students - Summer, 1996 - Memphis CVB
- UofM FB Corporate Ticket Volunteers Sales Coordinator - SLS/SLC Students - Summer 1997 - U of M Athletics
- Assessing Event Attendance Experience and Service - COE Faculty/Staff - Summer, 1997 - FedEx St. Jude Classic
- Memphis Park Commission Prof. Develop. Institute - Park Commission Staff - Spring - Fall, 2000 - Park Commission
- Mystery Patron Assessment - SLC/SLS Students - Winter 01- 03 - Memphis Grizzlies
- Memphis Interscholastic Athletic Association (MIAA) Marketing Campaign - MIAA, SLC/SLS Students - Spring, 2003 - current - Profit Sharing Venture between MIAA & Bureau of SLC
Service
- Department - Sport Marketing Association (Executive Director) - 2002-2006
- Department - Sport Marketing Assoication (President) - 2002-2005
- Department - Chair, Search Committee, Position #1252 - 2002-2003
- Department - Dean Advisory Council - 2002-2003
- University - Human Resources Committee, University of Memphis - 1999-2000
- University - Athletic Marketing Advisor - 1999
- Department - Tenure & Promotion Committee, University of Memphis - 1998-2001, 2002-2003
- Department - Community Affairs Committee, University of Memphis - 1998-99
- Department - HMSE Academic Council Member, University of Memphis - 1997- 2002
- Department - SLS/SLC North American Society for Sport Management (NASSM) Accreditation Coordinator, University of Memphis - 1997-2001
- Department - Academic Unit Coordinator, Sport & Leisure Studies, University of Memphis - 1997- 2005
- University - Liaison Memphis - 1997-98
-   - Organizing Committee Member, International Conference on Overtraining, University of Memphis - 1996
-   - HMSE Human Resource Committee, University of Memphis - 1996-97
-   - Organizing Committee Member, Sport in the City: Cultural, Economic, & Political Considerations, University of Memphis - Fall, 1996
- Department - Search Committee Member, Director, Bureau of Ed. Services & Research - Fall, 1996
- University - Comprehensive Examination Committee (Political Science) - 1996
- Department - Liaison for FedEx Community Graduate Assistant, University of Memphis - 1995- 2002
- Department - Elma Roane Award Committee - 1995
- Department - HMSE Graduate & Research Council, University of Memphis - 1995-98
- University - Commencement Exercises - 1995-2002
- Department - HMSE/CSE Interdisciplinary Ph.D. Committee, University of Memphis - 1994-96
- Department - HMSE Material Resource Committee, University of Memphis - 1994-95
- Department - Sport & Leisure Commerce/Sport & Leisure Studies - 1994-95
- Department - Ad Hoc Internship Committee, University of Memphis - 1994-95
- Department - Recreation, Leisure & Sport Studies Committee, University of Memphis - 1994-
- Department - Coordinators Committee, School of Phys. Ed, Recreation, & Dance Graduate Studies Committee, School of PERD, Kent State University - 1992-94
- Institute for Sport Advancement EJ Krauss and Associates, New York, NY - Invited Faculty - Jan. 2000 and Jan 2001
- Sport Marketing Association - President - 2002-05
- International Journal of Sport Marketing and Sponsorship - Guest Reviewer - 2000
- Journal of Business Research - Guest Reviewer - 2002
- University of Louisville - Faculty Research Mentor - 2000
- University of Central Florida - University of Central Florida National Advisory Board - 2002 - present
- North American Society for Sport Management - Executive Committee - Member at Large - 1997-00
- North American Society for Sport Management - Student Research Competition Reviewer - 1999
- Mississippi State University - Honorary Member, Sport Professional Organization for Research/Training - 2002- present
- North American Society for Sport Management - Author, NASSM Distinguished Service Award Code - 1999
- Sport Marketing Quarterly - Editorial Advisory Board - 1994 - present
- International Marketing Review - Editorial Referee - Fall, 1996
- Festival Management and Event Tourism - Editorial Referee - Summer, 1997
- International Journal of Sport Mangement - Editorial Advisory Board - 1999- present
- AXA/Equitable Liberty Bowl - Board of Directors - 1996-present
- AXA/Equitable Liberty Bowl - Board of Directors Ticket Campaign - Co Chair - 1999
- Memphis/Shelby County Sports Authority - Board of Advisors - 1998-present
- Germantown Youth Sport Coach - Germantown Youth Athletic Association - 1999-00
-   -   -  
- University of Louisville - Daniel Mahony Tenure and Promotion Evaluation - 1999
- Career Network Foundation - Program Director, Small Business Workshop - 1993-95
- AIC Conference, Atlanta, GA - Marketing with Sport Entities [C] - 1996
- Kent State University - School of Exercise, Leisure and Sport Tenure and Promotion Committee, External Reveiwer for Dr. Philip Wang - Fall, 1996
- NCAA - Facilitator, Strategic Planning Focus Group Session, Championship Committee, NCAA Division I Men - March 1996
- NCAA - Facilitator, Strategic Planning Focus Group Session, Championship Committee, NCAA Division I Men - May 1996
- NCAA - Facilitator, Strategic Planning Focus Group Session, Championship Committee, NCAA Division I Women - Dec. 1996
- NCAA - Facilitator, Strategic Planning Focus Group Session, Championship Committee, NCAA Division III Men - March 1997
- NCAA - Facilitator, Visionary Planning Session, Championship Committee, NCAA Division I Men - May 1997
- NCAA - Facilitator, NCAA Marketing, Licensing, & Promotions Department Strategic Planning Session, Overland Park, KS - Sept. 1997
- Ohio Association for Health, Physical Education, Recreation & Dance - Vice President, Athletics and Sports - 1993-94
- Ohio Assoication for Health, Physical Education Recreation & Dance - Sport Administration - 1992-93
- Ohio Association for Health, Physical Education, Recreation & Dance - Research Grants Committee - 1992-94
Consulting
- Sport Sales Combine (Sales Training) - 2008 - present
- National Strength & Conditioning Association (Sponsorship Management) - 2005-present
- San Antonio Sports Foundation (Economic Impact Studies) - 1997 - present
- Alamo Bowl/Big 12 Championships (Economic Impact Studies) - 2004, 2008
- Southern Heritage Classic (Market Research) - 1999, 2002, 2008
- FedEX St. Jude Classic (Market Research) - 1996, 1999, 2002
- Memphis Grizzlies (Focus Groups) - 2001-02
- Lofthouse Enterprises (International Travel & Tourism: Memphis, Mississippi & Tennessee) - 2001-03
- Golden State Warriors - 2001-03
- AXA Liberty Bowl (Sales Management) - 2000-01
- Pittsburgh Pirates - 2001-03
- Western State College, Gunnison, CO - 1999
- Streetball, USA - 1999
- City of Houston/Houst Olympics 2012 - 1999
- Ladies Professional Golf Association - 1998
- Major League Baseball/Fan Fest - 1997-00
- Southland Greyhound Park - 1996
- Indiana Pacers - 1996
- Philadelphia 76ers - 1996
- Milwaukee Admirals - 1996
- International Business Machines (IBM) - 1996
- Orlando Magic - 1995
- Cleveland Cavs - 1994-98
Books Published
- Irwin, R.L. Sutton, W.A. & McCarthy, L. (2008) Sport Promotion and Sales Management. Champaign, IL: Human Kinetics Publishers. Second edition
- Wilcox, R.C., Andrews, D.L., Pitter, R., & Irwin, R.L. (2003) Sporting Dystopias: The Making and Meaning of Urban Sport Cultures. Ithaca, NY: SUNY Press.
- Irwin, R. L., Sutton, W.A., & McCarthy, L. (2002). Sport Promotion and Sales Mangement. Champaign, IL: Human Kinetics Publishers.
- Irwin, R. L. (2000). Sport Licensing. In B. K. Parkhouse (Ed.), The Management of Sport: Foundations & Applications. Second edition. St. Louis:WCB/McGraw-Hill.
- Irwin, R. L. (2000). Gender equity achieved through strategic marketing. In B. Pitts (Ed.) Case Studies in Sport Marketing, Morgantown, WV: Fitness Information Technology.
- Irwin, R. L. (1998). National Express, Inc.--Assessing Sport sponsorship effectiveness. In B. Pitts (Ed.) Case Studies in Sport Marketing, Morgantown, WV: Fitness Information Technology.
- Irwin, R.L. (1998). Catch that championship fever! In B. Pitts (Ed.) Case Studies in Sport Marketing, Morgantown, WV: Fitness Information Technology.
- Irwin, D. (1996). Sport Licensing. In . K. Parkhouse (Ed.), The Management of Sport: Foundations & Applications. St. Louis: Mosby-Year Book, Inc.
- Irwin, F. (1994). Financial benefits of trademark licensing. Operation and Theoretical Aspects of Sports Business, Peter J. Graham, Ed., WM. C. Benchmark Publishing.
- Irwin, R. (1993). A practioners guide for marketing chidren's fitness programs. In M.J. Leppo (Ed.), Healthy from the Start, 197-203. Washington DC: ERIC.
Journal Articles
- Irwin, D. (1987). Long distance runners: A psychological profile. Track & Field Quarterly, 18(3), 39-41.
- Stotlar, D., Viswanathan, R., & Irwin, D. (1991). Sports and sponsors. Colorado Association for Health, Physical Education, Recreation, and Dance Journal, 17(2), 12-13.
- Irwin, R. (1991). Collegiate licensing '91: State of the industry. Licensing Journal, 11(7), 3-8.
- Irwin, R.L. (1991). A historical review of litigation in baseball. Marquette Sports Law Journal. 1(2), 285-300.
- Irwin, R.L., & Asimakipoulas, M. (1992). An approach to the evaluation and selection of sport sponsorship proposals. Sport Marketing Quarterly, 1(2), 43-51.
- Irwin, R., & Graham, P.J. (1993). Sport marketing opportunities in the Commonwealth of Independent States. Sport Marketing Quarterly, 2(2), 27-30.
- Irwin, R.L., Stotlar, D.K., & Mulrooney, A.L. (1993). A critical analysis of collegiate licensing policies and procedures. The Journal of College and University Law, 20(3), 97-109.
- Wang, P., & Irwin, R.L. (1993). An assessment of economic impact techniques for small sporting events. Sport Marketing Quarterly, 2(3), 33-37.
- Irwin, R.L., & Polon, K. (1993). Marketing the physical education program. Future Focus, 14(1), 12-13.
- Irwin, R.L., & Stotlar, D.K. (1993). Operational protocol analysis of sport and collegiate licensing programs. Sport Marketing Quarterly, 2(1), 7-16.
- Irwin, R.L. & Sutton W.A. (1994). Sport sponsorship objectives: An analysis of the relative importance for major corporate sponsors. European Journal of Sport Management, 1(2), 93-101.
- Irwin, R.L., Asimakopoulas, M.K., & Sutton W.A. (1994). A model for screening sport sponsorship proposals. Journal of Promotion Management, 2(3/4), 53-69.
- Morris, D. & Irwin, R.L. (1996). The data driven approach to sponsorship acquisition. Sport Marketing Quarterly, 5(2).
- White, A.B. & Irwin, R. (1996). Assessing a corporate partmner program: A key to success. Sport Marketing Quarterly, 5(2).
- Irwin, R.L., Wang, P. & Sutton, W.A. (1996). Comparative analysis of diaries and projected spending to assess patron expenditure behavior at short-term sporting events. Festival Management and Event Tourism, 4(1), 29-37.
- Irwin, R.L. & Sandler, M. (1998). An analysis of travel behavior and event-induced expenditures among American collegiate championship patron groups. Journal of Vacation Marketing, 4(1), 78-90.
- Cornwell, T.B., Maigan, I. & Irwin R.L. (1998). Long-term recall of sponsors: An empirical investigation of stadium and sport cafe audiences. Australian Journal of Marketing, 5(1), 45-57.
- McCarthy, L. & Irwin, R.L. (1998). Permanent seat licenses as an emerging source of revenue production. Sport Marketing Quarterly, 7(3), 41-46.
- Sutton, W.A., Irwin, R.L., & Gladden, J.M. (1998). Tools of the trade: Practical research methods for events, teams, and venues. Sport Marketing Quarterly, 7(2), 45-59.
- McCarthy, L. & Irwin, R.L. (1998). What's in a name? Stadia and arena naming rights. Cyber-Journal of Sport Marketing, 2(2). On-line: Available http:///www.cjsm.com
- Irwin, R.L., Zwick, D. & Sutton, W.A. (1999). Assessing organizational attributes contributing to marketing excellence in American professional sport franchises. European Journal of Marketing, 3(33), 314-327.
- Irwin, R.L., Zwick, D. & Sutton, W.A. (1999). Assessing organizational attributes contributing to marketing excellence in American professional sport franchises. The Journal of Consumer Marketing, 16(6), 603-615. (publisher requested reprint)
- Cornwell, T.B., Relyea, G.E., Irwin, R.L., & Maignan, I. (2000). Understanding Long-term Effects Of Sports Sponsorship: Role Of Experience, Involvement, Enthusiasm, and Clutter. International Journal of Sports Marketing and Sponsorship, 2(2), 127-143.
- Lough, N., Irwin, R.L., & Short, G. (2000). Corporate sponsorship motives among North American companies: A contemporary analysis. International Journal of Sport Management, 1(4), 283-295.
- McCarthy, L.M. & Irwin R. (2000). An examination of the rationale and motives for corporate purchase of stadia and arena naming rights. Cyber Journal of Sport Marketing, 4(3). On-line: Available http://www.cjsm.com/
- Lough, N. & Irwin, R.L. (2001). A comparative analysis of sponsorship objectives for U.S. women's sport and traditional sport sponsorship. Sport Marketing Quarterly, (10)4, 202-211.
- Gladden, J.M., Irwin, R.L., & Sutton, W.A. (2001). Managing North American Major Professional Sport teams in the New Millennium: Building, Sharing, and Maintaining Equity. Journal of Sport Management, 15(4), 297-317.
- Irwin, R.L. (2002). Engineering the theory-to-practice bridge using the consultancy approach. Sport Marketing Quarterly, 11(2), 121-123.
- Newman, J.I., Irwin, R.L., Klenosky, D.B., & Gillentine, A. (2003). Integrating fantasy sport role play simulation into the sport Management curriculum: An orientation and empirical evaluation. International Journal of Sport Management, 4(2).
- Clark, J.S., Schimmel, K., Lachowetz, T. & Irwin, R.L. (2003). Business-to-business relationships and sport: Using sponsorship as a critical sales event. International Journal of Sports marketing and Sponsorship, 5(2), 129-144.
- Irwin, R.L., Lachowetz, T., Cornwell, T.B., & Clark, J.S. (2003). Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions. Sport Marketing Quarterly, 12(2), 131-139.
- Irwin, R.L., Lachowetz, T. & Clark J. (2004). Cause-Related Sport Marketing: How Should it Work? International Journal of Sport Management, (4)3, 173-178.
- Irwin, C.C. & Irwin, R.L. (2004). Public relations for physical education. Strategies, 18(2), 25-26.
- Irwin, R. L. (2006). Corporate Sport Sponsorship: An Objective Driven Marketing Strategy. Journal of Financial Advertising & Marketing, 3(3), 55-62.
- Irwin, R. L., Southall, R. M., Sutton, W. (2007). Pentagon of Sport Sales Training: A 21St Century Sport Sales Training Model. Sport Management Education Journal, 1(1), 18 – 39.
- Drayer, J., Stotlar, D. K. & Irwin, R. (2008). Tradition vs. Trend: A case study of team response to the secondary ticket market. Sport Marketing Quarterly, 17(4), 235-240.
- Irwin, C., Irwin, R., Ryan, T. & Drayer, J. (2009). The Mythology of Swimming: Are Myths Impacting Minority Youth Participation? International Journal of Aquatic Research and Education, 3, 10 – 23.
- Irwin, C.C., Irwin, R.L., Ryan, T.D., Drayer, J. (2009). Urban minority youth swimming (in)ability in the United States and associated demographic characteristics: Toward a drowning prevention plan. Injury Prevention, 15(4), 234-239.
Presentations
- INVITED PRESENTATIONS (Conferences)
- Southall, R., Irwin, R., Kadlecek, J., & Dick, R. (November, 2006). Evaluating the Effectiveness of Metadiscrete Sales Training Progams. Sport Marketing Association Conference, Denver, CO.
- MacFarlane, K., Irwin, R., Amis, J. (November, 2005). The relationship between activation and overall satisfaction of minor league baseball sponsors. Sport Marketing Association. Memphis, TN.
- Irwin, R., Lachowetz, T., Cornwell, B., & Clark, J., Cannon, P. & Drinkard, D. (November, 2005). Cause-related sports sponsorship: Assessing beliefs, attitudes, and behavioral intention of Targeted corporate decision makes. Sport Marketing Association, Memphis, TN.
- Reese, J., Irwin, D., Sutton, B., Kedlecek, J., Kahler, J., & Cohn, M. (November, 2005) How to further inegrate sport management programs with industry sales opportunies. Sport Marketing Association Conference, Tempe, AZ.
- Irwin, R. (September, 2005). Using Patron Research to Improve Team Profits. Minor League Baseball Promotional Seminar, Memphis, TN.
- Irwin, R. L. (February, 2003). Professional Development: What is the Sport Marketing Association? Georgia Southern Sport Management Conference. Savannah, GA.
- Irwin, R. (February, 1996). Matching your product/service to the appropriate consumer sporting market. Marketing With Sport Entities. Atlanta, GA.
- Pitts, B., Stotlar, D., Irwin, D., Gray, D., & Branch, D. (June, 1995). Teaching Sport Marketing. North American Society of Sport Management. Athens, GA.
- Irwin, D. (June, 1993). How to Market Athletic Events to Corporations. National Collegiate Athletic Association Professional Development Seminar. Chicago, IL.
- Irwin, R. (November, 1992). Sport Licensing. International Seminar on Sport Marketing, Moscow, Russia.
- Irwin, R. (December, 1991). Naming Your Profits. Athletic Business '91. San Antonio, TX.
- Irwin, R. (May, 1991). Children As A Target Market. International Conference on Children's Fun and Fitness, West Chester, PA.
- Irwin, R. L. (April, 1991). State of the Industry. Association of Collegiate Licensing Administrators National Conference. Indianapolis, IN.
- INVITED PRESENTATIONS (Other)
- Applying Research to NCAA Championships, NCAA Championship Staff, August, 1998.
- NCAA Championship Patron Analysis, NCAA Championship Staff, August 1997.
- 1996 Memphis Visitor Profile, Executive Board, Memphis Convention & Visitors Bureau, February, 1997.
- Event Marketing Research. Event Development Course, University of Northern Colorado, July, 1996.
- NCAA Championship Patron Analysis, NCAA Championship Staff, August 1996.
- Sport Market Research: The Application. Introduction to Marketing, Marquette University, February, 1996.
- NCAA Championship Patron Analysis, NCAA Corporate Partners Meeting, September, 1996.
- NCAA Championship Patron Analysis, NCAA Championship Group, August 1995.
- NCAA Championship Patron Analysis, NCAA Championship Group, August 1994.
- The Fundamentals of Sport Licensing Administration. Sport Economics, University of Massachusetts ‑ Amherst, February, 1994.
- Licensing Fundamentals. Graduate Seminar in Sport Management, Pennsylvania State University, March, 1992.
- Legal Liabilities in Sport. Legal Issues in Sport, Chapman College, December, 1989.
- Licensing Sport Logos. Physical Education and the Law, University of Northern Colorado, November, 1989.
- PROFESSIONAL/RESEARCH PRESENTATIONS
- International (refereed)
- Irwin, R., Lachowetz, T., Schimmel, K., & Clark, J. (June, 2003). Implementations of Sponsorship for the Business-to-Business Sales Force: Using Sport Sponsorship as a Critical Sales Event. North American Society for Sport Management. Ithaca, NY.
- Clark, J. S., Schimmel, K., Lachowetz, T., & Irwin, R. (October, 2002). Sport Sponsorship as a Critical Sales Event. The International Conference on Sport and Entertainment Business. Columbia, SC.
- Irwin, R., Cornwell, B. T., Lachowetz, T., & Clark, J. (October, 2002). Cause-Related Sport Sponsorship: Assessing Beliefs, Attitudes, and Behavioral Intentions Of Event Spectators and Corporate Decision Makers. The International Conference on Sport and Entertainment Business. Columbia, SC.
- Lachowetz, T., Clark, J., Irwin, R., Cornwell, T. B. (July, 2002). Cause-Related Sponsorship: Survey of Consumer/Spectator Beliefs, Attitudes, Behavioral Intentions and Corporate Image Impressions. The American Marketing Association Annual Conference. San Diego, CA.
- Newman, J. & Irwin, R. (June, 2001). A Marketing Practitioner's Guide to Creating and Fostering Community-Level Social Capital. North American Society for Sport Management. Birginia Beach, VA.
- Pent, A & Irwin, R. (June, 2001). Brand Recognition and Loyalty Transfer Among Patrons of Historically Black College Athletic Events. North American Society for Sport Management. Virginia Beach, VA.
- Irwin, R., Sutton, W, & McCarthy, L. (June, 2001). Meeting the Needs of the Industry: Infusing Sales & Promotion Into the Sport Management Curriculum. North American Society for Sport Management. Virginia Beach, VA.
- Irwin, R., Newman, J., & Gillentine, A. (June, 2000). Fantasy Sport: An Effective Role Play Simulation for Sport Management Curriculum. North American Society for Sport Management. Colorado Springs, CO.
- Irwin, R., Rascher, D. & Regan, T. (June, 2000). Assessing the Economic Impact of Sport: Methodology. North American Society for Sport Management. Colorado Springs, CO.
- Lough, N. L. & Irwin, R. L. (May, 1999). The Objectives Sought Among Sponsors of Women’s Sport: Do They Differ From General Sponsorship? North American Society for Sport Management. Vancouver, British Columbia.
- Judd, M. & Irwin, R. L. (May, 1999). Young and Testless: What We Want to Do and Ought To Do, In Sport Management Education. North American Society for Sport Management. Vancouver, British Columbia.
- McCarthy, L. & Irwin. R. (October, 1998). An examination of the rationale and motives for corporate purchase of stadia and arena naming rights. European Association for Sport Management. Madeira, Portugal.
- Irwin, R. (September, 1998). Transforming a sports event into a tourism package: How to increase the number of visitors to your area. TEAMS 1998: Travel, Events, and Management in Sports. Washington, DC.
- Irwin, R. & Judd, M. (May, 1998). On the cutting edge of sport management curriculum content and delivery. North American Society of Sport Management. Buffalo, New York.
- McCarthy, L. & Irwin, R. (May, 1998). Why an arena? An examination of the rationale applied to arena and stadia sponsorship. North American Society of Sport Management. Buffalo, New York.
- Irwin, R.L., Lough, N., Short, G. (May, 1998). Corporate sport sponsorship motives among North American companies: a contemporary analysis. North American Society of Sport Management. Buffalo, New York.
- McCarthy, L. M. & Irwin, R. (September, 1997). What’s in a name? Stadia and arena naming rights. Fifth European Congress on Sport Management. Glascow, Scotland.
- Irwin, R., Short, G., & Sutton, W. (May, 1997). Comparative analysis of sport sponsorship proposal screening process among Canadian and U.S. corporations. North American Society for Sport Management. San Antonio TX.
- Irwin, R. L., Zwick, D., & Sutton, W. A. (May, 1997). Assessing organizational attributes contributing to marketing excellence in American professional sport franchises. North American Society for Sport Management. San Antonio TX.
- Irwin, R. L. & Sutton, W. A. (November, 1996). Roles, responsibilities and effectiveness of urban community relations programs within professional sport franchises. Sport in the City Symposium. Memphis, TN.
- Zwick, D. & Irwin, R. L. (October, 1996). Measurement of Excellence in Marketing Divisions of Professional Sport Franchises. Fourth European Congress on Sport Management. Montpelier, France.
- Irwin, R. L. , & Sutton, W.A. (September, 1995). Creating the Ideal Sponsorship Arrangement: An Empirical Match of Corporate Sport Sponsor's Objectives with Sponsorship Inventory Criteria. European Conference for Sport Management. Budapest, Hungary.
- Irwin, R. L., & Sutton , W.A. (July, 1995). Creating the Ideal Sponsorship Proposal: An Empirical Match of Sport Sponsorship Objectives. World Marketing Congress. Melbourne, Australia.
- Irwin, R. L., & Sutton, W.A. (July, 1995). Employing Data Based Marketing to Sport Organizations. Seventh Biannual World Marketing Congress. Melbourne, Australia.
- Irwin, R. L., & Sutton, W.A. (June, 1995). Creating the Ideal Sponsorship Arrangement: An Empirical Match of Sport Sponsorship Inventory Criteria with Desired Corporate Sport Sponsorship Objectives. North American Society for Sport Management. Athens, GA.
- Irwin, R. L., Short, G. D., Sutton, W.A. (June, 1995). A Sport Sponsorship Proposal Evaluation Model for North America. North American Society for Sport Management. Athens, GA.
- Sutton, W.A., & Irwin, R. L. (September, 1994). Sponsorship Objectives of American Corporate Sport Sponsors. European Conference for Sport Management. Florence, Italy.
- Irwin, R. L. & Sutton, W.A. (June, 1994). A Model for the Evaluation of Sport Sponsorship Proposals, North American Society for Sport Management. Pittsburgh, PA.
- Irwin, R. L., & Asimakopoulas, M. (June, 1992). An Approach to the Evaluation and Selection of Sport Sponsorship Proposals. North American Society for Sport Management. Knoxville, TN.
- Irwin, R. L., & Asimakopoulas, M. (April, 1992). A Sport Sponsorship Evaluation Instrument. International Conference on Sport Business. Columbia, SC.
- Irwin, R. L., & Stotlar, D. K. (May, 1991). A Sport Licensing Administrative Paradigm. North American Society for Sport Management. Ottawa, ONT.
- Irwin, R. L. (February, 1991). Administrative Procedures for Trademarks. International Conference on Sports Business. Columbia, SC.
- Irwin, R. L. (November, 1989). Financial Benefits of Trademark Licensing. International Conference on Sports Business. Columbus, SC.
- Irwin, R. (May, 1989). Licensing Logos and the Financial Impact for Sport Personnel. North American Society for Sport Management. Calgary, Alberta.
- National (refereed)
- Irwin, R. & Irwin, C. (Accepted). Be An Action Hero: Communicate with Your Colleagues. 2004 National Convention of the American Alliance for Health, Physical Education, Recreation and Dance. New Orleans, LA.
- Lyberger, M. & Irwin, R. (May, 1998). Consumer recognition of official sponsorship status. Advertising and Consumer Psychology Conference. Portland, OR.
- Lyberger, M. & Irwin. R. (January, 1998). Quality, visibility, and consumer recognition of sponsorship effectiveness: 1998 Super Bowl. Super Bowl Scientific Congress. San Diego, CA.
- Cornwell, T. B., Maignan, I. & Irwin, R. (May, 1997). The Long-term Recall of Sponsorship Stimuli: An Empirical Investigation. Academy of Marketing Sciences Annual Conference and Faculty Consortium. Coral Gables, FL.
- Irwin, R. L. & Sutton, W.A. (May, 1996). Objectively Screening and Selecting Sport Sponsorship Opportunities. 1996 Academy of Marketing Science Annual Conference and Faculty Consortium. Phoenix, AZ.
- Irwin, R. (March, 1989). Trademark Licensing and Its Potential For Revenue at the High School Level. Conference on Sport, Physical Education, Recreation, and Law. Jekyll Island, GA.
- State (refereed)
- Irwin, R. (November, 1999). Strategic market planning for sport and recreation. Tennessee Association for Health, Physical Education, Recreation, & Dance. Cookeville, TN.
- Irwin, R., Irwin, C., & Pitts, M. (November, 1999). P.R. for P.E. Tennessee Association for Health, Physical Education, Recreation, & Dance. Cookeville, TN.
- Irwin, R. (November, 1996). Touching Base: Serving the Needs of the Urban Sport & Leisure Industries. Tennessee Association for Health, Physical Education, Recreation, & Dance. Nashville, TN.
- Irwin, R. (December, 1993). Effective Public Relations for the Sport Practitioner. Ohio Association for Health, Physical Education, Recreation , & Dance. Columbus, OH.
- Irwin, R. (December, 1993). A Plan For Success: Strategic Marketing of Physical Education & Sport. Ohio Association for Health, Physical Education, Recreation, & Dance. Columbus, OH.
- Irwin, R. (October, 1989). Licensing High School Logos. Colorado Association for Health, Physical Education, Recreation, & Dance. Denver, CO.
- Irwin, D. (January, 1988). Plyometric Training Principles. Minnesota State High School Track Coaches Association. Minneapolis, MN.
- Regional (refereed)
- McCarthy, L. & Irwin, R. (October, 1997). Marketing a Corporate Identity through Stadia and Arenas: The Naming Game. Southeastern Chapter of InfORMS 1997 Annual Meeting.
- Andrews, D. L., Irwin, R., Pitter, R., & Beneker, D. (October, 1996). Mapping the Social Location of Sport Within Contemporary Memphis: Reflections Upon Preliminary Research Findings. Southern Demographic Association. Memphis, TN.
- Irwin, R. & Zufall, K. (February, 1994). Athletic Marketing 101: Packaging and Selling Sponsorships. Midwest Alliance for Health, Physical Education, Recreation, & Dance. Morgantown, WV.
|
|
|