Faculty and Staff Profiles

Rhema Fuller
Assoc Professor, Sports and Leisure Commerce
Email: rfuller2@memphis.edu
Office Location: Kemmons Wilson School
Education
  • Doctorate of Philosophy (Ph.D.) Sport Management - University of Connecticut - 2011
  • Master of Arts (M.A.) Sport Management - University of Connecticut - 2008
  • Bachelor of Science (B.S.) Finance - University of Connecticut - 2006

Work Experience

  • Associate Professor, Kemmons Wilson School of Hospitality and Resort Management - The University of Memphis - 2019 - Present
  • Assistant Professor, Kemmons Wilson School of Hospitality and Resort Management - The University of Memphis - 2015 - Present
  • Assistant Professor, Business Department - Alfred State College - 2011 - 2015
  • Program Coordinator,   - Husky Sport - 2008 - 2011
  • Academic Mentor, Counseling Program for Intercollegiate Athletics - University of Connecticut - 2008 - 2011
  • Sports Marketing Assistant, Department of Athletics - University of Michigan - 2007 - 2008
Honors/Awards
  • NGSA Scholarship & Leadership Award - University of Connecticut - 2011
  • Outstanding Graduate Student Scholar in Sport Management - University of Connecticut - 2010
  • NGSA Scholarship & Leadership Award - University of Connecticut - 2010

Teaching Experience

  • Introduction to eSports - The University of Memphis
  • Strategic Management of Sport Organizations (Graduate) (Campus) - The University of Memphis
  • Seminar in Sport Commerce (Graduate) (Online) - The University of Memphis
  • Gender, Race, and Class in Sport and Leisure (Undergraduate) (Online) - The University of Memphis
  • Financial Management (Undergraduate) (Campus and Online) - The University of Memphis
  • Event Management (Undergraduate) (Campus) - The University of Memphis
  • Sport and Leisure as Pop Culture (Undergraduate) (Campus and Online) - The University of Memphis
  • Sport Finance (Graduate) (Campus and Online) - The University of Memphis

Support

  • Examination of physical activity in homeschool children - Tennessee Association of Health, Physical Education, Recreation, and Dance - $500 - 2018-2019
  • The effects of athletic identity, racial identity and perceived racial discrimination on the academic persistence of African American male college athletes. (PI) - The Laboratory for Diversity in Sport at Texas A&M University - $1,000 - 2010 - 2011
  • Graduate fellowship - The National Football Foundation & College Hall of Fame - $19,000 - 2007-2008
Service
  • The University of Memphis - Director of Graduate Studies, Kemmons Wilson School of Hospitality and Resort Management - 2018 - Present
  • The University of Memphis - University Council of Graduate Studies - 2018 - Present
  • The University of Memphis - General Education Committee - 2017 - 2018
  • The University of Memphis - Sport and Leisure Management Instructor Search Committee (Chair) - 2017
  • The University of Memphis - Kemmons Wilson School Community Affairs and Awards Committee (Chair) - 2016 - 2017
  • The University of Memphis - Kemmons Wilson School Administration Council - 2016 - Present
  • The University of Memphis - Physical Education Teacher Education Instructor Search Committee - 2016 - 2017
  • The University of Memphis - Undergraduate Grade Appeal Committee - 2017 - 2018
  • The University of Memphis - Graduate Faculty - 2015 - Present
  • The University of Memphis - Faculty Advisory Committee, Benjamin L. Hooks Institute - 2016 - 2017
  • Journal of Intercollegiate Sport - Associate Editor - 2019 - Present
  • University of Massachusetts Boston - Sport Leadership Degree Program External Reviewer - 2017
  • Journal of Issues in Intercollegiate Athletics - Editorial Board - 2016 - 2019
  • Journal of HIgher Education Athletics and Innovation - Editorial Board - 2015 - Present
  • Journal of Intercollegiate Sport - Editorial Board - 2016 - Present
  • North American Society for Sport Management - Diversity Committee [C] - 2016 - 2019
  • North American Society for Sport Management - Strategic Plan Working Group - 2016 - 2017
Journal Articles
  • Havard, C. T., Fuller, R. D., Ryan, T. D., & Grieve, F. G. (2019). Using the Marvel Cinematic Universe to build a defined research line. Transformative Works and Cultures30. doi: https://doi.org/10.3983/twc.2019.1837
  • Bailey, E., Fuller, R.D. (2019). Artifacts and the academic motivation of African American male athletes. Journal of Higher Education Athletics and Innovation, 5, 1-14. doi: https://doi.org/10.15763/issn.2376-5267.2018.1.5.1-14.
  • Berg, B.K., Agyemang, K.J.A., & Fuller, R.D. (2018). The enduring legacy of the “Black Power” salute. The Society Pages – Engaging Sports. Retrieved from: https://thesocietypages.org/engagingsports/2018/12/10/the-enduring-legacy-of-the-blackpower-salute/.
  • Fuller, R.D., Lawrence, S.M., Harrison, C.K., Eyanson, J., Griffin, W. (2019). College student perceptions of preferential treatment of college athletes. Journal for the Study of Sports and Athletes in Education. doi: https://doi.org/10.1080/19357397.2019.1647034
  • Fuller, R.D., Harrison, C.K., Johnson, D., Lawrence, S.M., Eyanson, J., McArdle, D. (2018). The leadership perspectives of female intercollegiate athletes. Journal of Leadership Studies. doi: https://doi.org/10.1002/jls.21591
  • Agyemang, K., Berg, B.K., Fuller, R.D. (2018). Disrupting the disruptor: Perceptions as institutional maintenance work at the 1968 Olympic Games. Journal of Sport Management, 6, 567-580. doi: https://doi.org/10.1123/jsm.2017-0268.
  • Fuller, R.D., Agyemang, K. (2018). An examination of activism and NCAA DIII black male athletes. International Journal of Sport Management, 2, 186-206.
  • Fuller, R.D., Brandon, L., Griffin, W. (2018). What should the NFL do about Colin Kaepernick? A decision-making case study. SAGE Business Cases. DOI: http://dx.doi.org/10.4135/9781526462367.
  • Berg, B.K., Fuller, R.D., Hutchinson, M. (2018). "But a champion comes out much, much later": A Sport Development Case Study of the 1968 U.S. Olympic Team. Sport Management Review, 4, 430-442. doi: https://doi.org/10.1016/j.smr.2017.10.002.
  • Fuller, R.D., Berg, B.K., Hutchinson, M. (2018). Eliminating varsity sports at a NCAA Division III institution: Evaluating the decision-making process. SAGE Business Cases. DOI: http://dx.doi.org/10.4135/9781526437211.
  • Havard, C., Fuller, R.D. (2018). Civil ConFLiCT? A case study on the created rivalry between University of Connecticut and University of Central Florida football. SAGE Business Cases. http://dx.doi.org/10.4135/9781526439680.
  • Berg, B.K., Winsley, K., Fuller, R.D., Hutchinson, M. (2017). From crisis to de-escalation: An examination of politics in a U.S. high school steroid testing program. International Journal of Exercise Science, 10(6), 890-899.
  • Fuller, R.D., Harrison, C.K., Lawrence, S.M., Eyanson, J., McCardle, D. (2017). “I will change the world”: The intersection of social change and male college athletes’ leadership perspectives. International Journal of Exercise Science, 10(6), 845-856.
  • Fuller, R.D. (2017). Perception or reality: The relationship between stereotypes, discrimination, and the academic outcomes of African American male college athletes. Journal of Sport and Social Issues. DOI: http://dx.doi.org/ 10.1177/0193723517719664.
  • Fuller, R.D., Berg, B.K., Hutchinson, M.D. (2017). Aspirations through association: Using athletics to enhance institutional prestige. Case Studies in Sport Management, 6(1), 20-30. http://dx.doi.org/10.1123/cssm.2017-0008.
  • Fuller, R.D., Lawrence. S.M., Harrison, C.K., Eyanson, J., Osika, L. (2017). Perks for players: High school teachers’ perceptions of athletic privilege. American Secondary Education, 45, 39-45.
  • Fuller, R.D., McGarry, J.E., Coble, C.J., Evanovich, J.M., Zastoupil, G. (2017). Action research in a campus-community partnership: Lessons learned. SAGE Research Methods Cases. DOI: http://dx.doi.org/10.4135/9781526423313.
  • Fuller, R.D., Lawrence, S.M., Harrison, C.H., Eyanson, J., Parks, C. (2017). The Impact of High School on the Leadership Development of African American Male Scholar-Athletes. The High School Journal, 100, 146-162.
  • Fuller, R.D., Harrison, C.K., Bukstein, S.J., Martin, B.E., Lawrence, S.M., Gadsby, P. (2016). That smart dude: A qualitative investigation of the African American scholar-baller identity. Urban Education, 1 -19.
  • Fuller, R.D., Harrison, C.K., Bukstein, S. (2016). A study of the significance of racial and athletic identification on educational perceptions among African American male college athletes. Race Ethnicity and Education, 5, 711-722.
  • Bruening, J.E., Fuller, R.D., Percy, V.E. (2015). A multilevel analysis of the lifespan of the campus- community partnership: From initiation to restructuring. Journal of Service-Learning in Higher Education, 4, 1-7.
  • Fuller, R.D., Evanovich, J.M., Bruening, J.E., Welty Peachey, J., Coble Murty, C.J., Percy, V.E., . . . Corral, M. (2015). The impact of a sport-based service learning course on participants’ attitudes, intentions, and actions towards social change. Journal of Intercollegiate Sport, 8, 14-36.
  • Harrison, C.K., Martin, B.E., Fuller, R.D. (2015). “Eagles don’t fly with sparrows” Self- determination theory, African American male scholar-athletes and peer group influences on motivation. Journal of Negro Education, 84, 80-93.
  • Bruening, J.E., Welty Peachey, J., Evanovich, J.M., Fuller, R.D., Coble Murty, C.J., Percy, V.E., . . . Chung, M. (2015). Managing sport for social change: The effects of intentional design and structure in a sport based service learning initiative. Sport Management Review, 18, 69-85.
  • Fuller, R.D. (2014). Transition experiences out of intercollegiate athletics: A meta-synthesis. The Qualitative Report, 19, 1-15.
  • Bruening, J.E., Fuller, R.D., Cotrufo, R.J., Madsen, R.M., Wilson-Hill, D., (2014). Applying intergroup contact theory to the sport management classroom. Sport Management Education Journal, 8, 35-45.
  • Stadler Blank, A., Sweeney, K., Fuller, R.D. (2014). Room for growth in professional sport: An examination of the factors affecting African-American attendance. Sport Marketing Quarterly, 23, 225-240.
  • Fuller, R.D., Percy, V.E., Bruening J.E., & Cotrufo, R.J., (2013). Positive youth development: Minority male participation in a sport-based after-school program in an urban environment. Research Quarterly for Exercise and Sport, 84, 469-482.
  • Fuller, R.D. (2013). Race in pads and race in class?: An examination of perceptions of stereotypes and racial discrimination among African American male college athletes. Journal for the Study of Sports and Athletes in Education, 7, 190 - 209.
  • Bruening, J.E., Madsen, R.M., Evanovich, J.M., & Fuller, R.D., (2010). Discovery, integration, application and teaching: Service learning through sport and physical activity. Sport Management Education Journal, 4, 31-48.
Presentations
  • Fuller, R.D. (2019). "Intersecting diversity and sport: A decade of exploration." Black Male Intellegentsia, Rhodes College.
  • Ryan, T. D., Hutchinson, M., Havard, C. T., & Fuller, R. D. Spillover impacts of P5/BCS affiliation on tennis. Tennessee Association of Health, Physical Education, Recreation and Dance Conference, Murfreesboro, TN. September 2019.
  • Veraldo, C., Pickett, D., Fuller, R.D., McCray, K. Re-envisioning the role of teaching intensive institutions in NASSM. Paper presented at the North American Society for Sport Management Conference, New Orleans, LA. May 2019.
  • Ryan, T.D., Fuller, R.D., Havard, C.T., Hutchinson, M. End of an era: Spillover effects of power conference membership to non-revenue sport success. Poster presented at the North American Society for Sport Management Conference, New Orleans, LA. May 2019.
  • Fuller, L.A., Fuller, R.D. Sport-based mentoring: An evaluation of a supplemental reading initiative in promoting literacy. Poster presented at the Tennessee Association for Health, Physical Education, Recreation, and Dance Convention, Murfreesboro, TN. October 2018.
  • Agyemang, K., Berg, B.K., Fuller, R.D. Understanding institutional defiance in an institutionalized field: A case study of the 1968 Olympic Games. Paper presented at the North American Society for Sport Management Conference, Nova Scotia, CA. May 2018.
  • Fuller, R.D., Berg, B.K., Hutchinson, M., Ryan, T.D. (2018). The Effect of Athletic Association Reclassification on Institutional Status. Poster presented at the Applied Sport Management Conference, Waco, TX. February 2018.
  • Fuller, R.D., Berg. B., Hutchinson, M. (2017). Aspirations through associations: Using athletics to enhance institutional prestige. Poster presented at the North American Society for Sport Management Conference, Denver, CO. May 2017.
  • Sweeney, K., Fuller, R.D., Stadler Blank, A. (2017). Factors Affecting Women’s Attendance at and Consumption of Professional Sporting Events. Paper presented at the North American Society for Sport Management Conference, Denver, CO. May 2017.
  • McCray, K., Taylor, E., Fuller, R.D. (2017). Building Diversity Through Research, Service, Advising, and Teaching. Paper presented at the North American Society for Sport Management Conference, Denver, CO. May 2017.
  • Fuller, R.D., Berg. B., Hutchinson, M. (2017). Aspirations through associations: Using athletics to enhance institutional prestige. Poster presented at the North American Society for Sport Management Conference, Denver, CO. May 2017.
  • Fuller, R.D., Agyemang, K.J. (2016). Activism and the Division III Black male athlete. Paper presented at the North American Society for Sport Sociology Conference, Tampa Bay, FL. November 2016.
  • Fuller, R.D., Hutchinson, M., Berg, B. (2016). Aspirations through associations: Using Division III athletics to enhance institutional status and reputation. Paper presented at the North American Society for Sport Management Conference, Orlando, FL. May 2016.
  • Fuller, R.D. (2016). Little brother - All guts, no glory: The experiences of DIII Black student-athletes. Paper presented at the Black Student-Athlete Summit, Austin, TX. January 2016.
  • Fuller, R.D., McPeak, C., Back, K. (2014). Eliminating varsity sports at a division III institution: An evaluation of process. Paper presented at the North American Society for Sport Management Conference, Pittsburgh, PA. May 2014.
  • Fuller, R.D. (2014). Using visual metaphors in teaching social issues in sport. Poster presented at the North American Society for Sport Management Conference, Pittsburgh, PA. May 2014.
  • Stadler Blank, A., Sweeney, K., Fuller, R.D. (2013). Room for growth in American professional sports: The value of appealing to a diverse audience. Paper presented at the North American Society for Sport Management Conference, Austin, TX. May 2013.
  • Bruening, J.E., Fuller, R.D., Percy, V.E. (2013). A multilevel analysis of the lifespan of the campus-community partnership: From initiation to restructuring. Paper presented at the North American Society for Sport Management Conference, Austin, TX. May 2013.
  • Fuller, R.D. (2013). Managing campus-community partnerships from initiation to restructuring. Paper presented at the SUNY Alfred Professional Development Conference. Alfred, New York. May 2013.
  • Fuller, R.D. (2012). A tipping point? The impact of stereotypes and racial discrimination on the academic outcomes of African American male college athletes. Paper presented at the CSRI Scholarly Conference on College Sport. Chapel Hill, NC. April 2012.
  • Fuller, R.D. (2012). The relationship between racial discrimination, stereotypes and academic performance for African American male college athletes. Poster presented at the NCAA Scholarly Colloquium. Indianapolis, Indiana. January 2012.
  • Bruening, J.E., Madsen, R.M., Fuller, R.D., Wilson-Hill, D., & Cotrufo, R.J. (2011). Applying intergroup contact theory to the sport management classroom. Symposium at the North American Society for Sport Management Conference, London, Ontario, Canada. June
  • Bruening, J.E., Evanovich, J.M., Fuller, R.D. (2010). Opening the doors to grant funding: The role of sport management scholars in cross-disciplinary and community partnerships. Paper presented at the North American Society for Sport Management Conference, Tampa, FL. June 2010.
  • Fuller, R.D. (2010). Transition experiences out of intercollegiate athletics: A meta-synthesis. Paper presented at the CSRI Scholarly Conference on College Sport, Chapel Hill, NC. April 2010.