Faculty and Staff Profiles

Michael Hutchinson
Professor, Sports and Leisure Commerce
Email: mdhtchns@memphis.edu
Office Location: 3790 Desoto Avenue
Office Hours: Contact for Appointment
Profile

Dr. Michael Hutchinson is a Professor of Sport Commerce and the Director of Undergraduate Programs for the Kemmons Wilson School of Hospitality and Resort Management at the University of Memphis. Dr. Hutchinson earned a B.S. in Business Administration from Mississippi College, and a M.S. and Ph.D. in Sport Management from Texas A&M University.

Throughout his academic tenure, Dr. Hutchinson has maintained a primary line of research in organizational behavior, specifically focusing on escalation and de-escalation behavior in organizational commitment decisions. His research has produced articles in several peer-reviewed journals including the Journal of Sport Management, Sport Management Review, and Sport Marketing Quarterly. To support this research, Dr. Hutchinson has served as principal investigator for several external grants, earning funding from such organizations as the Knight Foundation and North American Society for Sport Management. At the University of Memphis, Dr. Hutchinson's research has been presented at numerous academic conferences such as the Southern Management Association and North American Society for Sport Management, while also being recognized in several popular press media outlets including ESPN.com, ESPN Radio, and Newsday.

In addition to research, Dr. Hutchinson has also contributed to the development of the degree programs in the Kemmons Wilson School at the University of Memphis. In his role as Director of Undergraduate Programs, Dr. Hutchinson primarily oversees the undergraduate Sport and Leisure Management degree program and is responsible for several innovative initiatives related to improving student success and advancing healthy growth of the degree program. To this end, Dr. Hutchinson has expanded the availability of prior learning assessment credit for students with degree-specific experience, implemented a program that blends competency-based credit and self-paced education, established a stand-alone online undergraduate degree, and generated a stronger degree presence on Memphis area community college campuses.

Beyond program development, Dr. Hutchinson has attained comprehensive experience in academic instruction. As a full-time faculty member, Dr. Hutchinson has taught nine different courses in ground, online, and hybrid formats at the undergraduate and graduate levels. At the University of Memphis, his most commonly taught courses include Foundations of Sport and Leisure Management, Legal Aspects of Sport and Leisure Management, Administration of Athletics, and Research and Data Analysis in Sport Commerce. In addition to academic instruction, Dr. Hutchinson has fulfilled many different academic service roles within employing universities, surrounding communities, and the sport management discipline. These duties have ranged from degree-specific responsibilities in overseeing completion of senior capstone experience and directing student clubs to university membership on student success teams and committees to appointed positions within the discipline that include journal editorial board and conference section head selections.

Prior to joining the University of Memphis, Dr. Hutchinson spent two years at Coastal Carolina University as an Assistant Professor of Recreation and Sport Management. Originally from the New Orleans, LA metro area, Dr. Hutchinson is married to his wife Crystal and they are the parents of four children.

Education
  • Bachelor of Science - Business Administration - Mississippi College - 2006
  • Master of Science - Kinesiology (Sport Management) - Texas A&M University - 2008
  • Doctor of Philosophy - Kinesiology (Sport Management) - Texas A&M University - 2010

Work Experience
  • Professor, Sport Commerce - The University of Memphis - 2021-present
  • Associate Professor, Sport Commerce - The University of Memphis - 2017-2021
  • Director of Undergraduate Programs, Kemmons Wilson School of Hospitality and Resort Management - The University of Memphis - 2016-present
  • Assistant Professor, Sport Commerce - The University of Memphis - 2012-2017
  • Assistant Professor, Recreation and Sport Management Program - Coastal Carolina University - 2010-2012
Honors/Awards
  • Gerald S. Gurney N4A Research Award - National Association of Academic and Student-Athlete Development Professionals - 2023
  • Service Award - Kemmons Wilson School of Hospitality and Resort Management - 2022
  • Service Award - Kemmons Wilson School of Hospitality and Resort Management - 2021
  • Service Award - Kemmons Wilson School of Hospitality and Resort Management - 2020
  • Best Paper Award: Strategy Management - Southern Management Association Conference - 2015
  • Outstanding Article Award - Journal of Issues in Intercollegiate Athletics - 2014
  • First Time Principal Investigator - The University of Memphis - 2014
  • Janet B. Parks Research Grant Award - North American Society for Sport Management - 2012

Teaching Experience
  • Foundations of Sport and Leisure Management (SLS 2105) - The University of Memphis
  • Chronology of Sport (SLS 4141) - The University of Memphis
  • Legal Aspects of Sport and Leisure Management (SLS 4205) - The University of Memphis
  • Administration of Athletics (SLS 4603) - The University of Memphis
  • Senior Capstone Experience in Sport and Leisure Management (SLS 4605) - The University of Memphis
  • Research and Data Analysis in Sport Commerce (SPRT 7010) - The University of Memphis
  • Sport Finance (SPRT 7031) - The University of Memphis
  • Sport Promotions and Information Services (SPRT 7440) - The University of Memphis
  • Administration of Athletics (SPRT 7603) - The University of Memphis
  • Law for the Sport Manager (SPRT 7650) - The University of Memphis
  • Introduction to Recreation and Sport Management (RSM 242) - Coastal Carolina University
  • Administration of Sport and Fitness (RSM 320) - Coastal Carolina University
  • Legal Issues in Recreation and Sport Management (RSM 337) - Coastal Carolina University
  • Research and Evaluation in Sport Management (RSM 432) - Coastal Carolina University

Creative Activities
  • Florida Sports Foundation Sunshine State Games Marketing Research Report - 2009 - Lakeland, FL - Texas A&M University: Sport Marketing Lab
  • Florida Sports Foundation Sunshine State Games Marketing Research Report - 2008 - Lakeland, FL - Texas A&M University: Sport Marketing Lab
  • Houston Astros Faith and Family Night Research Report - 2008 - Houston, TX - Third Coast Sports Foundation
  • Texas A&M University Student-Athlete Exit Interview Report - 2007 - College Station, TX - Texas A&M University: Sport Management Research Group

Support
  • American Athletic Conference Research Grant Program (Co-Investigator) - $15,000 - Funded - 2022
  • Atlantic Coast Conference Innovation Initiative Research Grant (Co-Investigator) - $1,500 - Funded - 2021
  • Janet B. Parks NASSM Research Grant (Co-Investigator) - $1,850 - Unfunded - 2021
  • American Athletic Conference Research Grant Program (Principal Investigator) - $15,000 - Unfunded - 2019
  • Tennessee Association of Health, Physical Education, Recreation, and Dance Grant (Principal Investigator) - $500 - Unfunded - 2019
  • Michael and Susan Dell Foundation Grant (Principal Investigator) - $62,570 - Unfunded - 2019
  • Antioch Foundation Grant (Principal Investigator) - $40,000 - Unfunded - 2018
  • Janet B. Parks North American Society for Sport Management Research Grant (Co-Investigator) - $2,970 - Unfunded - 2016
  • NCAA Innovations in Research and Practice Grant Program (Co-Investigator) - $10,000 - Unfunded - 2015
  • NCAA Innovations in Research and Practice Grant Program (Co-Investigator) - $10,000 - Unfunded - 2014
  • World Anti-Doping Agency Social Science Research Grant (Principal Investigator) - $23,000 - Unfunded - 2013
  • Tennessee Board of Regents Office of Academic Affairs Research Grant (Co-Investigator) - $59,359 - Unfunded - 2013
  • Janet B. Parks North American Society for Sport Management Research Grant (Principal Investigator) - $3,059 - Funded - 2012
  • Knight Commission on Intercollegiate Athletics Research Grant (Principal Investigator) - $4,255 - Funded - 2011
  • The University of Memphis Division of Research and Innovation Communities of Research Scholars Program (Co-Investigator) - $2,500 - Funded - 2021
  • KWS Sport and Leisure Management Continuing Research Grant Program (Principal Investigator) - $17,300 - Funded - 2019
  • KWS Sport and Leisure Management Continuing Research Grant Program (Principal Investigator) - $17,044 - Funded - 2018
  • KWS Sport and Leisure Management Continuing Research Grant Program (Principal Investigator) - $5,800 - Funded - 2017
  • KWS Sport and Leisure Management Continuing Research Grant Program (Principal Investigator) - $5,100 - Funded - 2016
  • College of Education, Health and Human Sciences: Research Travel Small Grant Program - $750 - Funded - 2014
  • College of Education, Health and Human Sciences: Research Travel Small Grant Program - $750 - Funded - 2013
  • College of Education, Health and Human Sciences: Research Travel Small Grant Program - $750 - Funded - 2012

Outreach
  • Cornerstone Church Sports Camp - Instructor - 2011 - Myrtle Beach, SC
  • BI-LO Myrtle Beach Marathon - Volunteer - 2011 - Myrtle Beach, SC
  • Palmetto Adventure Land - Volunteer - 2010 - Myrtle Beach, SC
  • Deerfoot Youth Camp Track & Field Meet - Meet Official - 2009 - Magnolia, TX
  • Brazos Valley Track & Field Senior Games - Meet Official - 2009 - College Station, TX
Service
  • The University of Memphis - Editorial Board Member - Findings in Sport, Hospitality, Entertainment, and Event Management - 2020-present
  • The University of Memphis - Editorial Board Member - Journal of Sport Management - 2015-present
  • The University of Memphis - Editorial Board Member - Journal of Intercollegiate Sport - 2014-2023
  • The University of Memphis - Editorial Board Member - Sport Management Education Journal - 2019-2022
  • The University of Memphis - Editorial Board Member - Journal of Issues in Intercollegiate Athletics - 2015-2018
  • The University of Memphis - Ad Hoc Reviewer - Sport Marketing Quarterly - 2016-2019
  • The University of Memphis - Ad Hoc Reviewer - Journal of Amateur Sport - 2017-2018
  • The University of Memphis - Ad Hoc Reviewer - International Journal of Hospitality and Tourism Administration - 2016-2017
  • The University of Memphis - Ad Hoc Reviewer - International Journal of Sport Management and Marketing - 2014-2015
  • The University of Memphis - Ad Hoc Reviewer - Journal of Sport Management - 2013-2015
  • The University of Memphis - Ad Hoc Reviewer - International Journal of Revenue Management - 2012-2013
  • The University of Memphis - Conference Section Head - North American Society for Sport Management - 2017-present
  • The University of Memphis - Conference Reviewer - College Sport Research Institute - 2015-2019
  • The University of Memphis - Conference Reviewer - Sport Marketing Association - 2013-2019
  • The University of Memphis - Conference Reviewer - North American Society for Sport Management - 2014-2016
  • The University of Memphis - Student Research Competition Reviewer - North American Society for Sport Management - 2014-2015
  • The University of Memphis - Textbook Reviewer - Organizational Behavior in Sport - 2017
  • The University of Memphis - Textbook Reviewer - Sport, Ethics, and Leadership - 2014
  • The University of Memphis - Textbook Reviewer - Financial Management in the Sport Industry - 2012
  • The University of Memphis - Moderator - National Conference on Undergraduate Research - 2017
  • The University of Memphis - Member - University Undergraduate Council - 2016-present
  • The University of Memphis - Member - University Undergraduate Council Planning Group - 2016-present
  • The University of Memphis - Board Member - Tennessee Recreation and Parks Educational Foundation - 2018-2020
  • The University of Memphis - Lead - Sanda University Articulation Plan (SLM) - 2022-present
  • The University of Memphis - Member - Tenure and Promotion Committee (KWS) - 2018-present
  • The University of Memphis - Lead - General Education Proficiency Exam (SLM) - 2018-present
  • The University of Memphis - Lead - SACSCOC Accreditation (SLM) - 2017-present
  • The University of Memphis - Coordinator - UofM Global Undergraduate (SLM) - 2016-present
  • The University of Memphis - Director - Undergraduate Programs (KWS) - 2016-present
  • The University of Memphis - Member - Undergraduate Curriculum Council (KWS) - 2016-present
  • The University of Memphis - Member - Student Success Team (KWS) - 2016-present
  • The University of Memphis - Member - Administration Council (KWS) - 2016-present
  • The University of Memphis - Curriculum Advisor - Sports and Leisure Management Tennessee Transfer Pathways - 2015-present
  • The University of Memphis - Member - Faculty Search Committee (SLM) - 2023-2024
  • The University of Memphis - Member - Faculty Search Committee (SLM) - 2022-2023
  • The University of Memphis - Lead - THEC Major Field Test Lead (SLM) - 2022-2023
  • The University of Memphis - Lead - THEC Quality Assurance Funding Review (SLM) - 2021-2022
  • The University of Memphis - Chair - Faculty Search Committee (KWS) - 2020-2021
  • The University of Memphis - Lead - THEC Major Field Test Lead (SLM) - 2017-2018
  • The University of Memphis - EAB Campus Specialist - 2017-2018
  • The University of Memphis - Pilot Program - Credit By Exam 2.0 (SLM) - 2016-2020
  • The University of Memphis - Department Aide (KWS) - 2015-2019
  • The University of Memphis - Faculty Advisor - Harvest Collegiate Ministries - 2015-2018
  • The University of Memphis - Pilot Program - Finish Line (SLM) - 2015-2016
  • The University of Memphis - Department Aide (HSS) - 2013-2015
  • The University of Memphis - Member - Graduate Curriculum and Research Council (HSS) - 2014-2015
  • The University of Memphis - Member - Academic Council (HSS) - 2014-2015
  • The University of Memphis - Member - Faculty Search Committee (HSS) - 2014-2015
  • The University of Memphis - Member - Faculty Search Committee (HPRM) - 2014-2015
  • The University of Memphis - Member - Faculty Search Committee (HSS) - 2012-2013
  • The University of Memphis - Member - Doctoral Committee (Felipe Rocha-DLS) - 2021-present
  • The University of Memphis - Member - Doctoral Committee (Caroline Sawyer-COMM) - 2013-2016
  • Coastal Carolina University - Conference Reviewer - American Alliance for Health, Physical Education, and Recreation and Dance - 2012
  • Coastal Carolina University - Conference Reviewer - Sport Entertainment and Venues Tomorrow - 2012
  • Coastal Carolina University - Member - Faculty Search Committee (RSM) - 2011-2012
  • Coastal Carolina University - Member - Faculty Search Committee (RSM) - 2011-2012
  • Coastal Carolina University - Faculty Advisor - Recreation and Sport Management Alliance - 2011-2012
  • Coastal Carolina University - Faculty Senator - College of Natural and Applied Sciences - 2011-2012
  • The University of Memphis - Ad Hoc Reviewer - Sport Management Review - 2013-2018
Journal Articles

  • Berg, B. K., Hutchinson, M., Wells, J. E., Walsh, D. W., Simmond, A., & Havard, C. T. (2023). The policy discourse of name, image, and likeness in college athletics. Journal of Issues in Intercollegiate Athletics, 16, 462-485.

  • Sabin, E., Stokowski, S., Corr, C., Berg, B. K., & Hutchinson, M. (2023). Concluding athletic careers: Post-athletic transitions in the Atlantic Coast Conference. Journal of Applied Sport Management, 15(3), 23-31.

  • Havard, C. T., Ryan, T. D., Hutchinson, M., & Fuller, R. D. (2023). The curious case of conference realignment: A call to action for research. Findings in Sport, Hospitality, Entertainment, and Event Management, 3, 1-6

  • Havard, C. T., Reams, L., & Hutchinson, M. (2023). Walk in someone else’s shoes: Fan group behavior and rivalry in sport and athletic footwear brands. Review of Marketing Science, 21(1), 17-33.

  • Havard, C. T., Hutchinson, M., Ryan, T. D., & Lomenick, M. (2023). Rivalry and group behavior in sport and religious brands. In C. Havard (Ed.), Intense group behavior and brand negativity: Comparing rivalry in politics, religion, and sport. New York, NY: Palgrave Macmillan.

  • Havard, C. T., Wann, D. L., Grieve, F. G., Hutchinson, M., & Ryan, T. D. (2023). Shared perspectives: Can common interests help decrease out-group derogation. In C. Havard (Ed.), Intense group behavior and brand negativity: Comparing rivalry in politics, religion, and sport. New York, NY: Palgrave Macmillan.

  • Hutchinson, M., Irwin, R. L., & Ryan, T. D. (2021). After show and tell: Outcomes of an innovative competency-based self-paced educational format. Perspectives on Urban Education, 19(1), 1-7.

  • Havard, C. T., Ryan, T. D., & Hutchinson, M. (2021). Prime Video vs. Netflix vs. Disney+: Investigating fandom and rivalry among direct-to-consumer streaming services and sport. Findings in Sport, Hospitality, Entertainment, and Event Management, 1, 75-82.

  • Havard, C. T., Hutchinson, M., & Ryan, T. D. (2021). Are you team Apple or team Samsung? Investigating rivalry in sport and mobile phone brands. In C. Havard (Ed.), Rivalry and group behavior among consumers and brands: Comparisons in an out of the sport context. New York, NY: Palgrave Macmillan.

  • Havard, C. T., Ryan, T. D., & Hutchinson, M. (2021). Prime Video vs. Netflix vs. Disney+: Investigating fandom and rivalry among direct-to-consumer streaming services and sport. Findings in Sport, Hospitality, Entertainment, and Event Management, 1, 75-82.

  • Havard, C. T., Ryan, T. D., & Hutchinson, M. (2020). Place matters: Rivalry, rival perceptions, and the influence of exposure and proximity. In C. Havard (Ed.), Rivalry in sport: Understanding fan behavior and sport organizations. Palgrave Macmillan: New York, NY.

  • Nite, C., Hutchinson, M., & Bouchet, A. (2019). Toward an institutional theory of escalation of commitment within sport management: A review and future directions. Sport Management Review, 22(5), 571-583.

  • Nite, C., & Hutchinson, M. (2019). Religion, Sport, and Physical Activity. In G. B. Cunningham & M. A. Dixon (Eds.), Sociology of Sport and Physical Activity (3rd ed.). Center for Sport Management Research and Education. College Station, TX: Texas A&M University.

  • Berg, B. K., Fuller, R. D., & Hutchinson, M. (2018). "But a champion comes out much, much later": A sport development case study of the 1968 U.S. Olympic Team. Sport Management Review, 21(4), 430-442.

  • Hutchinson, M., Berg, B. K., & Kellison, T. B. (2018). Political activity in escalation of commitment: Government decision making in sport facility funding. Sport Management Review, 21(3), 263-278.

  • Nite, C., & Hutchinson, M. (2018). The pursuit of legitimacy: Expanding conceptions of escalation of commitment within sport. International Journal of Sport Management, 19(1), 1-26.

  • Fuller, R. D., Berg, B. K., & Hutchinson, M. (2018). Eliminating varsity sports at a NCAA Division III institution: Evaluating the decision-making process. SAGE Business Cases.

  • Hutchinson, M., Irwin, R. L., & Ryan, T. D. (2018). Show and tell: Blending and expanding credit by exam and competency-based credit in sport management. Journal of Hospitality, Leisure, Sport and Tourism Education, 22, 19-21.

  • Berg, B. K., Winsley, K., Fuller, R. D., & Hutchinson, M. (2017). From crisis to de-escalation: An examination of politics in a high school steroid testing program. International Journal of Exercise Science, 10(6), 890-899.

  • Baker, R., Glascock, C., & Hutchinson, M. (2017). Seeing through the fog: The impact of concussion on student-athlete academic performance and accommodation. International Journal of Sport Management, 18(4), 546-572.

  • Bouchet, A., Laird, M. D., Troilo, M., Hutchinson, M., & Ferris, G. (2017). Effects of increased commitment on reputation and status: Evidence from NCAA Division I universities. Sport Management Review, 20(4), 395-407.

  • Havard, C. T., & Hutchinson, M. (2017). Investigating rivalry in professional sport. International Journal of Sport Management, 18(3), 422-440.

  • Fuller, R. D., Berg, B. K., & Hutchinson, M. (2017). Aspirations through association: Using athletics to enhance institutional prestige. Case Studies in Sport Management, 6(1), 20-30.

  • Berg, B. K., Irwin, C. C., Wright, P. M., Irwin, R. L., & Hutchinson, M. (2016). An unacceptable status quo: A sport development case study of swimming and drownings. Sport Management Review, 19(4), 454-465.

  • Hutchinson, M., Havard, C. T., Berg, B. K., & Ryan, T. D. (2016). Losing the core sport product: Marketing amidst uncertainty in college athletics. Sport Marketing Quarterly, 25(3), 185-194.

  • Berg, B. K., Hutchinson, M., & Irwin, C. C. (2016). Prioritizing local sport activities: Determining organizational commitment to an innovative swimming program. Case Studies in Sport Management, 5(1), 69-79.

  • Hutchinson, M., Rascher, D. A., & Jennings, K. (2016). A smaller window to the university: The impact of athletic de-escalation on status and reputation. Journal of Intercollegiate Sport, 9(1), 73-89.

  • Hutchinson, M., & Berg, B. K. (2015). Institutions of higher commitment: A case study of de-escalation and American football's decisive role in intercollegiate athletics. Sport Management Review, 18(3), 464-480.

  • Hutchinson, M., Nite, C., & Bouchet, A. (2015). Escalation of commitment in United States collegiate athletic departments: An investigation of social and structural determinants of commitment. Journal of Sport Management, 29(1), 57-75.

  • Nite, C., Hutchinson, M., Melton, E. N., & Bouchet, A. (2015). Locating universities within the phases of escalation of commitment to intercollegiate athletics. Journal of Applied Sport Management, 7(1), 83-108.

  • Hutchinson, M., & Bouchet, A. (2014). Achieving organizational de-escalation: Exit strategy implementation among United States collegiate athletic departments. Sport Management Review, 17(3), 347-361.

  • Hutchinson, M., & Bouchet, A. (2014). Organizational redirection in highly bureaucratic environments: De-escalation of commitment among Division I athletic departments. Journal of Sport Management, 28(2), 143-161.

  • Ballouli, K., Hutchinson, M., Reese, J., & Cattani, K. (2013). A qualitative inquiry into motivations to participate in fantasy football. International Journal of Sport Management, 14(2), 211-232.

  • Ballouli, K., & Hutchinson, M. (2013). Effects of brand music on attitudes toward a team advertisement. Journal of Issues in Intercollegiate Athletics, 6(1), 269-285.

  • Hutchinson, M. (2013). Initiating institutional redirection: Factors for de-escalation of commitment in Division I athletic departments. Journal of Issues in Intercollegiate Athletics, 6(1), 114-130.

  • Hutchinson, M., & Bennett, G. (2012). Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency. Sport Management Review, 15(4), 434-447. 

  • Bouchet, A., & Hutchinson, M. (2012). Brand establishment at the University of Chicago: An investigation of de-escalation of commitment in university athletics. Journal of Sport Administration and Supervision, 4(1), 97-113.

  • Ballouli, K., & Hutchinson, M. (2012). Branding the elite professional athlete through use of new media and technology: An interview with Ash De Walt. International Journal of Entrepreneurial Venturing, 4(1), 58-64. 

  • Bouchet, A., Batista, P. J., & Hutchinson, M. (2012). The effectiveness of early termination clauses in university coaching contracts: Why Coach Franchione wasn't as successful as Coach O'Brien. Applied Research in Coaching and Athletics Annual, 27, 147-163. 

  • Nite, C., & Hutchinson, M. (2012). Sport and religion. In G. B. Cunningham & J. N. Singer (Eds.), Sociology of Sport and Physical Activity. Center for Sport Management Research and Education. College Station, TX: Texas A&M University.

  • Bouchet, A., & Hutchinson, M. (2011). Organizational escalation and retreat in university athletics: Brand insulation in Birmingham-Southern College's transition to Division III athletics. Journal of Intercollegiate Sport, 4(2), 261-282. 

  • Choi, J., Tsuji, Y., Hutchinson, M., & Bouchet, A. (2011). An investigation of sponsorship implications within a state sports festival: The case of the Florida Sunshine State Games. International Journal of Sports Marketing and Sponsorship, 12(2), 108-123. 

  • Ballouli, K., & Hutchinson, M. (2010). Digital-branding and social-media strategies for professional athletes, sports teams, and leagues: An interview with Digital Royalty's Amy Martin. International Journal of Sport Communication, 3(4), 395-401. 

  • Hutchinson, M., Sagas, M., & Quatman, C. (2010). Early career development in the sport industry: Factors affecting employment. International Journal of Sport Management, 11(4), 561-580.

  • Bouchet, A., & Hutchinson, M. (2010). Organizational escalation to an uncertain course of action: A case study of institutional branding at Southern Methodist University. Journal of Issues in Intercollegiate Athletics, 1(3), 272-295.

  • Hutchinson, M. (2010). The utilization of core values as an avenue for promotion in sport: Faith based activations as the moral face of sport organization brands. Journal of the Christian Society for Kinesiology and Leisure Studies, 1(1), 1-7. 

  • Hutchinson, M., & Bouchet, A. (2010). Sponsoring firms assess perceptions of sport property engagement and execution. Journal of Sponsorship, 4(1), 59-71.

  • Nite, C., & Hutchinson, M. (2010). Sport and religion. In G. B. Cunningham & J. N. Singer (Eds.), Sociology of Sport and Physical Activity. Center for Sport Management Research and Education. College Station, TX: Texas A&M University.

  • Bouchet, A., Hutchinson, M., & Hudson, S. (2009). Sport property sponsorships: Examining sponsoring firms perceptions on sport sponsorship. Journal of Contemporary Athletics, 4(4), 273-283.

Presentations

  • Corr, C., Berg, B. K., Hutchinson, M., & Sabin, E. (2023). Concluding athletic careers: Post-athletic transitions in the Atlantic Coast Conference [Gerald S. Gurney N4A Research Award]. National Association of Collegiate Directors of Athletics Convention. Orlando, FL.

  • Berg, B. K., Hutchinson, M., Havard, C. T., Warner, S., & Wells, J. E. (2023). Acclimating to a new era in college athletics: Name, image, and likeness in the AAC. American Athletic Conference Academic Symposium. New Orleans, LA.

  • Havard, C. T., Ryan, T. D., & Hutchinson, M. (2023). Streaming with the Mouse: Disney’s entrance into direct-to-consumer streaming and implications for the future of entertainment. Northeast Popular Culture Association Conference, Virtual.

  • Berg, B. K., Hutchinson, M., Wells, J. E., Walsh, D. W., & Simmond, A. (2023). Creating and implementing name, image, and likeness legislation: Policymaker and athletic administrator views in the AAC. American Athletic Conference Academic Consortium, New Orleans, LA.

  • Berg, B. K., Simmond, A., Hutchinson, M., Havard, C. T., Wells, J. E., & Walsh. D. W. (2023). The policy discourse of name, image, and likeness in college athletics. College Sport Research Institute Conference, Columbia, SC.

  • Simmond, A., Berg, B. K., Hutchinson, M., Havard, C. T., Wells, J. E., & Walsh. D. W. (2023). College athletic administrator perspectives of name, image, and likeness: Supporting the modern college athlete. College Sport Research Institute Conference, Columbia, SC.

  • Havard, C. T., Hutchinson, M., & Reams, L. (2022). Walk in someone else’s shoes: Fan group behavior and rivalry in sport and athletic footwear brands. International Conference on Social and Education Sciences, Austin, TX.

  • Ryan, T. D., Hutchinson, M., & Havard, C. T. (2022). The world’s most popular management simulation: Using fantasy sports as a teaching tool. North American Society for Sport Management Conference, Atlanta, GA.

  • Hutchinson, M., Ryan, T. D., Irwin, R. L., & Havard, C. T. (2020). Show what you know: Outcomes of an innovative competency-based self-paced educational format in sport management. European Association for Sport Management Conference. Virtual.

  • Havard, C. T., Hutchinson, M., & Ryan, T. D. (2020). Sport Rivalry Man: Superhero comics and curriculum to teach group member behavior and positive group interaction. European Association for Sport Management Conference. Virtual.

  • Ryan, T. D., Hutchinson, M., Havard, C. T., & Fuller, R. D. (2019). Spillover impacts of P5/BCS affiliation on tennis. Tennessee Association of Health, Physical Education, Recreation and Dance Conference, Murfreesboro, TN.

  • Nite, C., Hutchinson, M., & Bouchet, A. (2019). Toward an institutional theory of escalation of commitment within sport management: A review and future research directions. North American Society for Sport Management Conference, New Orleans, LA.

  • Ryan, T. D., Fuller, R. D., Havard, C. T., & Hutchinson, M. (2019). End of an era: Spillover effects of power conference membership to non-revenue sport success. North American Society for Sport Management Conference, New Orleans, LA.

  • Havard, C. T., Fuller, R. D., Ryan, T. D., Berg, B. K., & Hutchinson, M. (2019). Examining differences in perceptions and reactions toward sport rivals among African American fans. Applied Sport Management Association Conference, Nashville, TN.

  • Hutchinson, M., Ryan, T. D., & Irwin, R. L. (2018). After show and tell: The implementation of a self-paced credit by exam and competency-based credit format in sport management education. Tennessee Association of Health, Physical Education, Recreation and Dance Conference, Murfreesboro, TN.

  • Ryan, T. D., Hutchinson, M., & Walker, S. (2018). Show and tell: Blending and expanding credit by exam and competency-based credit. North American Society for Sport Management Conference, Halifax, NS.

  • Fuller, R. D., Berg, B. K., Hutchinson, M., & Ryan, T. D. (2018). The effect of athletic association reclassification on institutional status. Applied Sport Management Conference, Waco, TX.

  • Razmi, Z., Kim, D., & Hutchinson, M. (2018). Assessing unique service style restaurants' consumer motivations of willingness to pay and visit intention. Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Fort Worth, TX.

  • Ryan, T. D., & Hutchinson, M. (2017). Review of sport management curriculum at Tennessee colleges and universities. Tennessee Association of Health, Physical Education, Recreation and Dance Conference, Murfreesboro, TN.

  • Fuller, R. D., Berg, B. K., & Hutchinson, M. (2017). Aspirations through association: Using athletics to enhance institutional prestige. North American Society for Sport Management Conference, Denver, CO.

  • Hutchinson, M. (2017). Chasing The Road Runner: Escalation of commitment theory in sport and hospitality management. Kemmons Wilson School Research Forum. The University of Memphis.

  • Berg, B. K., & Hutchinson, M. (2016). An unacceptable status quo: A sport development case study of swimming and drownings. North American Society for Sport Management Conference, Orlando.

  • Fuller, R. D., Hutchinson, M., & Berg, B. K. (2016). Aspirations through associations: Using Division III athletics to enhance institutional status and reputation. North American Society for Sport Management Conference, Orlando.

  • Hutchinson, M. (2016). Credit by Exam 2.0 Course. Innovation Showcase. The University of Memphis.

  • Bouchet, A., Hutchinson, M., Laird, M. D., & Troilo, M., (2015). The role of reputation, status, and university endowment in increased athletic commitment: Evidence from NCAA Division I. Southern Management Association Conference, St. Pete Beach, FL.

  • Havard, C. T., & Hutchinson, M. (2015). Investigating rivalry in United States professional sport. Sport Marketing Association Conference, Atlanta, GA.

  • Hutchinson, M., & Berg, B. K. (2015). Institutions of higher commitment: A case study of de-escalation and American football's decisive role in intercollegiate athletics. North American Society for Sport Management Conference, Ottawa, ON.

  • Nite, C., & Hutchinson, M. (2015). The framing of O'Bannon v. NCAA: The institutional work of the NCAA. North American Society for Sport Management Conference, Ottawa, ON.

  • Hutchinson, M., Nite, C., & Bouchet, A. (2014). Escalation of commitment in United States collegiate athletic departments: An investigation of social and structural determinants of commitment. North American Society for Sport Management Conference, Pittsburgh, PA.

  • Nite, C., Hutchinson, M., & Melton, E. N. (2014). Locating athletic departments within the four phases of escalation of commitment. College Sport Research Institute Conference, Columbia, SC.

  • Hutchinson, M., & Bouchet, A. (2014). Achieving organizational de-escalation: Exit implementation among U.S. collegiate athletic departments. American Alliance for Health, Physical Education, Recreation and Dance National Convention & Exposition, St. Louis, MO.

  • Hutchinson, M., Nite, C., & Bouchet, A. (2013). Toward predicting escalation of commitment: Normalizing determinants in intercollegiate athletic departments. North American Society for Sport Management Conference, Austin, TX.

  • Hutchinson, M., & Bouchet, A. (2013). Organizational redirection in highly bureaucratic environments: De-escalation of commitment among Division I athletic departments. North American Society for Sport Management Conference, Austin, TX.

  • Hutchinson, M., Bouchet, A., & Nite, C. (2013). Organizational redirection in intercollegiate athletics: Resultant factors of de-escalation of commitment. NCAA Scholarly Colloquium on Intercollegiate Athletics, Grapevine, TX.

  • Ballouli, K., Bennett, G., & Hutchinson, M. (2012). A multifaceted analysis of customer satisfaction with hospitality services: The case of Jet Set Sports and the London 2012 Olympic Games. Sport Marketing Association Conference, Orlando, FL.

  • Ballouli, K., Koesters, T. C., & Hutchinson, M. (2012). Sound affects: The importance of music to consumers in sports stadiums. North American Society for Sport Management Conference, Seattle, WA.

  • Ballouli, K., Hutchinson, M., & Koesters, T. C. (2012). Consumer perceptions of background music in team highlight videos: A case of branded music verses popular music. North American Society for Sport Management Conference, Seattle, WA.

  • Hutchinson, M., Bennett, G., & Nite, C. (2012). University brand building in sport: Core value implementation within an intercollegiate athletics department. College Sport Research Institute Conference, Chapel Hill, NC.

  • Hutchinson, M., & Bouchet, A. (2012). De-escalation of commitment among Division I athletic departments. Knight Commission on Intercollegiate Athletics Summit Meeting, Washington D.C.

  • Hutchinson, M. (2012). Escalation of commitment in Division I intercollegiate athletics. Sport Commerce 7331, Promotional Culture (Graduate), The University of Memphis.

  • Ballouli, K., Bennett, G., & Hutchinson, M. (2011). Brand building with team music: The impact of musical fit on shopping outcomes. Sport Marketing Association Conference, Houston, TX.

  • Ballouli, K., Bennett, G., & Hutchinson, M. (2011). There's more to a sports brand than meets the eye: The strategic use of music in sports. Sport Marketing Association Conference, Houston, TX.

  • Hutchinson, M. (2011). Core values-based brand building: Institutional stakeholder's attitudes towards the Texas A&M University brand. North American Society for Sport Management Conference, London, ON.

  • Bouchet, A., & Hutchinson, M. (2011). Brand establishment at the University of Chicago: An investigation of de-escalation of commitment in university athletics. College Sport Research Institute Conference, Chapel Hill, NC.

  • Nite, C., & Hutchinson, M. (2011). Challenges of Division II athletic departments and student-athlete development. American Alliance for Health, Physical Education, Recreation, and Dance National Convention and Exposition, San Diego, CA.

  • Hutchinson, M., & Ballouli, K. (2011). Early development as a faculty member in sport management: Occupational balance in scholarship, teaching, and service. Doctoral Seminar, University of Florida.

  • Ballouli, K., & Hutchinson, M. (2011). Research methods in sport marketing: Data collection and analysis. Research Methods in Recreation, Tourism, and Sport Management (Undergraduate), University of Florida.

  • Ballouli, K., & Hutchinson, M. (2010). To tweet, or not to tweet: Brand building through the strategic use of Twitter. Sport Entertainment and Venues Tomorrow Conference, Columbia, SC.

  • Bouchet, A., & Hutchinson, M. (2010). Organizational escalation to an uncertain course of action: A case study of institutional branding at Southern Methodist University. North American Society for Sport Management Conference, Tampa, FL.

  • Hutchinson, M. (2010). Promotional strategies targeting core values via faith-based activations: A decision-making model. American Alliance for Health, Physical Education, Recreation and Dance National Convention & Exposition, Indianapolis,

  • Hutchinson, M. (2010). Early career development in the sport industry: Factors affecting employment. American Alliance for Health, Physical Education, Recreation, and Dance National Convention and Exposition, Indianapolis, IN.

  • Ballouli, K., Hutchinson, M., & Bennett, G. (2010). Assessing the economic impact of a non-profit state sports festival. American Alliance for Health, Physical Education, Recreation, and Dance National Convention and Exposition, Indianapolis, IN.

  • Hutchinson, M. (2009). The utilization of core values as an avenue for promotion in sport: Faith-based activations as the moral face of sport organizations. Sport Marketing Association Conference, Cleveland, OH.

  • Hutchinson, M., & Ballouli, K. (2009). Assessing the satisfaction of a fan loyalty program: A case study of the 12th Man Team Rewards Program. Sport Marketing Association Conference, Cleveland, OH.

  • Hutchinson, M., & Bouchet, A. (2009). Sponsoring firms assess perceptions of sport property sponsorships and execution. North American Society for Sport Management Conference, Columbia, SC.

  • Hutchinson, M. (2009). Emergence of sport marketing. Sport Management 423, Marketing Aspects of Sport (Undergraduate), Texas A&M University.

  • Hutchinson, M. (2009). Contingency framework for sport marketing. Sport Management 423, Marketing Aspects of Sport (Undergraduate), Texas A&M University.

  • Hutchinson, M., Bennett, G., & Ballouli, K. (2008). The impact of increasing gas prices on attendance at the Florida Sunshine State Games. Sport Entertainment and Venues Tomorrow Conference, Columbia, SC.

  • Ballouli, K., Bennett, G., & Hutchinson, M. (2008). Service quality and consumer satisfaction with a state sports festival. Sport Entertainment and Venues Tomorrow Conference, Columbia, SC.

  • Hutchinson, M., & Bennett, G. (2008). The effectiveness of marketing to the Christian segment through the faith night promotion. Sport Entertainment and Venues Tomorrow Conference, Columbia, SC.

  • Hutchinson, M. (2008). Market segmentation. Sport Management 615, Sport Management (Graduate), Texas A&M University.

  • Hutchinson, M. (2008). Brand positioning. Sport Management 615, Sport Management (Graduate), Texas A&M University.