Faculty and Staff Profiles

George D. Deitz
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Office Hours: Monday and Wednesday, 1 to 4 PM or by appointment
Profile

Dr. Deitz is the George Johnson Professor in the Department of Marketing and Supply Chain Management, Coordinator for the Marketing Ph.D. Program, and founding Director of the Customer NeuroInsights Research Laboratory (CNRL) at The University of Memphis.

He received his Ph.D. from The University of Alabama and hold Bachelors and Master’s degrees from West Virginia University.  Prior to beginning his academic career, he worked for more than 10 years as a sales and marketing executive for several leading software companies.  

Dr. Deitz' substantive research involves strategic marketing issues, primarily in the context of services, retail, and "creative industries" (e.g., software development, film).  In his role as Director of FCBE's new "neuro" lab, he also pursues research opportunities that emphasize the application of biometric measurement systems in studying the influence of attention and emotion upon decision making. 

His work has been published in a number of leading journals, including the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Venturing, Journal of Services Research, Journal of Public Policy and Marketing, Industrial Marketing Management, Psychology and Marketing, and Journal of Business Logistics. His research has been recognized at several leading international marketing conferences, including the American Marketing Association Educators' Conference and the Society for Marketing Advances Conference. He serves on the editorial review board for the Journal of Advertising , Journal of Business Logisticsand Journal of Supply Chain Management.

Education

  • Ph.D. Marketing - The University of Alabama - 2006
  • M.S. Sport Management - West Virginia University - 1991
  • B.S. Marketing - West Virginia University - 1988
  • B.A. English Literature - West Virginia University - 1988

Work Experience
  • Professor (with Tenure), Department of Marketing, Fogelman College of Business & Economics - The University of Memphis - 2020-Current
  • Coordinator, Marketing Doctoral Program, Department of Marketing, Fogelman College of Business & Economics - The University of Memphis - 2019-Current
  • Director, Customer NeuroInsights Research Lab (CNRL) - The University of Memphis - 2013-Curent
  • Associate Professor (with Tenure), Department of Marketing and Supply Chain Management - The University of Memphis - 2011-2020
  • Assistant Professor, Department of Marketing and Supply Chain Management - The University of Memphis - 2005-2011
Honors/Awards
  • Best Paper in Non-Profit, CSR, and Religion Track - Society for Marketing Advances Annual Conference - 2020
  • George Johnson Professor - University of Memphis, Fogelman College of Business & Economics - 2014-2019
  • George Johnson Research Fellow - University of Memphis, Fogelman College of Business & Economics - 2014-2017
  • Palmer Preeminent Publication Award - University of Memphis, Fogelman College of Business & Economics - 2013
  • Best Paper in Research Methods Track - American Marketing Association Summer Educators' Conference - 2012
  • Stern and El-Ansary Award for Best Paper in Channels Track - Society for Marketing Advances Annual Conference - 2010
  • Bowersox Award for Best Paper in Supply Chain Management Track - Society for Marketing Advances Annual Conference - 2009
  • Best Paper in Channels Track - American Marketing Association Summer Educators' Conference - 2006
  • Mary Dunstan Hood Award/Outstanding Accomplishment in the Marketing Doctoral Program - The University of Alabama/Department of Management and Marketing - 2005
  • Fred Bostick Endowed Fellowship - The University of Alabama, College of Business and Economics - 2001-2005
  • Consortium Fellow - 39th Annual AMA/Sheth Foundation Doctoral Consortium - 2004
  • Beta Gamma Sigma Outstanding Doctoral Student - The University of Alabama, College of Business and Economics - 2004

Teaching Experience
  • MKTG 8221 - Consumer Behavior PhD Seminar - The University of Memphis
  • MKTG 8226: Structural Equation Modeling PhD Seminar - The University of Memphis
  • MKTG 8910/8225: Marketing Strategy PhD Seminar (Developed Course) - The University of Memphis
  • MKTG 7140: Global Marketing Strategy - The University of Memphis
  • MKTG 3010: Principles of Marketing - The University of Memphis
Service
  • The University of Memphis - Director, Customer NeuroInsights Research Laboratory (C-NRL) - 2013-Current
  • The University of Memphis - Coordinator, Marketing Doctoral Program - Fall 2019 - Current
  • The University of Memphis - Promotion and Tenure (P&T) Committee, Fogelman College of B&E, - 2020-Currrent
  • The University of Memphis - Faculty Athletic Council - 2019-Current
  • The University of Memphis - PhD Sub-Council, Fogelman College of Business & Economics - 2019-Current
  • The University of Memphis - FCBE Research Council - 2019-Current
  • The University of Memphis - Chair-Strategic Planning Committee, Fogelman College of Business & Economics - 2018-19
  • The University of Memphis - Master's Sub-Council, Fogelman College of Business & Economics - 2011-2013
  • Journal of Business Logistics - Editorial Review Board Member - 2021-Current
  • Journal of Supply Chain Management - Editorial Review Board Member - 2012 - Current
  • Journal of Advertising - Editorial Review Board Member - 2008 - Current
  • Academy of Marketing Science - Doctoral Consortium Fellow - 2017
Books Published
  • Hunt, C. Shane, Deitz, George D., and John D. Hansen. (2021). Professional Selling 1e. McGraw-Hill: New York, NY.
  • Hunt, C. Shane, Mello, John E., and George D. Deitz. (2020). Marketing 3e. McGraw-Hill: New York, NY.
  • Hunt, Shane, Mello, John E., and George D. Deitz. (2017). Marketing 2e. McGraw-Hill: New York, NY.
  • Handbook of Relationship Marketing (2012), R.M. Morgan, J. Parish, G.D. Deitz (eds.), Edward Elgar: London.   
Journal Articles
  • Jha, Subhash, Balaji, M.S., Oakley, Jared, Peck, Joane and George D. Deitz. (2020). “Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence,” Journal of Retailing, 96 (4): 590-605.
  • Myers, Susan, Deitz, George D., Huhmann, Bruce, Jha, Subhash and Jennifer H. Tatara. (2020). “An Eye Tracking Study of Attention to Brand-Related Content and Recall of Taboo Advertising,” Journal of Business Research(Special Issue on Eye Tracking Applications in Marketing), 111 (4), 176-186.
  • Carlson, Brad, Donavan, Todd R., Deitz, George D., Bauer, Britney and Vishal Lala. (2020). “Consistency versus Contingency: A Social Identity Approach to Endorser Effectiveness,” Journal of Business Research, 109 (2): 221-235.
  • Woodroof, Parker, Deitz, George D., Howie, Katherine, and Robert Evans, Jr. (2019). “Cause-related Marketing and Shareholder Value: An Event Study Analysis,” Journal of the Academy of Marketing Science, 47(5), 899-918. London Financial Times Top 50 Business Journal List.
  • Jha, Subhash, Deitz, George D., Hart, Phillip and Marla R. Stafford. (2019). “Sales promotions for pre-order products: The role of time of release,” Psychology and Marketing, 36 (9), 875-890.
  • Fox, Alexa, Nakhata, Chinintorn, and George D. Deitz (2019). “Eat, drink, and create content: A multi-method exploration of visual social media,” International Journal of Advertising, 38 (3), 450-470.
  • Deitz, George D., Pena, Priscilla, Singh, Priyanka, Tokareva, Svetlana, and Robert Evans, Jr. “What makes a TED talk go viral? The effects of construal level, speech rate, and syntax complexity,” in Proceedings of the 2019 Society for Marketing Advances Conference, New Orleans, LA.
  • Peasley, Michael C. and George D. Deitz. “The Impact of Customer Experience on Increasing Market-Based Assets and Shareholder Value,” in Proceedings of the 2019 Academy of Marketing Science Conference, Vancouver, BC.
  • Tatara, Jennifer, Deitz, George D. and Marla B. Royne. “The Influence of B2B Customer Testimonial Videos on Viewer Social Media Engagement,” in Proceedings of the 2019 Global Sales Science Institute (GSSI) Conference, Panama City, Panama.
  • Fox, Alexa S., Deitz, George D., Stafford, Marla R. and Joseph Fox. (2018). “The Face of Contagion: Consumer Response to Service Failure Depiction in Online Reviews,” European Journal of Marketing, 52 (1/2), 39-65.
  • Evans, Robert R. Jr., Rocco, Rich, Deitz, George D. and Dan Sherrell. (2018), “Do investors prefer new or existing sponsorship relationships? Evidence from sponsorship interorganizational relationship (IOR) formation and maintenance on firm stock returns,” Journal of Marketing Theory and Practice, 26 (4), 329-338.
  • Karatepe, Osman, Yavas, Ugur, Babakus, Emin, and George D. Deitz. (2018). “The effects of personal and firm resources on stress, engagement, and job outcomes,” International Journal of Hospitality Management, 74, 147-161.
  • Stafford, Thomas, Deitz, George D. and Yaojie Li. (2018), “The Role of Internal Audit and User Training in Information Security Policy Compliance,” Managerial Auditing Journal, 33 (4), 410-424.
  • Deitz, George D., Babakus, Emin, Hansen, John, DeCarlo, Thomas, and Robert Evans, Jr. “Influence of store managers' climate of concern for employees on FLE commitment, customer word of mouth, and store traffic growth,” in Proceedings of the 2018 Academy of Marketing Science Conference, New Orleans, LA.
  • Deitz, George D. and Subhash Jha. "Role of narrativity and prosodic features in driving the virality of online video content," in Proceedings of the 2017 American Marketing Association Summer Educator’s Conference, San Francisco, CA.
  • Deitz, George D., Houston, Michael S., Tatara, Jennifer H., and Jonathan R. Gilbert. "Brands in the Breach: Effect of Market-Based Assets on Shareholder Losses," in Proceedings of the 2017 Society for Marketing Advances Conference, Louisville, KY.
  • Jha, Subhash, Hart Phillip, and George D. Deitz. “Price promotion for a pre-ordered product: Moderator and mediators,” in Proceedings of the 2017 American Marketing Association Summer Educator’s Conference, San Francisco, CA.
  • Deitz, G. D., Royne, M. B., Peasley, M. C., & Coleman, J. T. (2016). EEG-Based Measures versus Panel Ratings. Journal of Advertising Research, 56 (2), 217-227.
  • Tokman, M., Richey, R. G., & Deitz, G. D. (2016). A Strategic Choice Theory Taxonomy of Retailers’ Strategic Orientations. Journal of Marketing Theory and Practice, 24 (2), 186-208.
  • Royne, M. B., Myers, S. D., Deitz, G., & Fox, A. K. (2016). Risks, Benefits, and Competitive Interference: Consumer Perceptions of Prescription Drug Versus Dietary Supplement Advertising. Journal of Current Issues & Research in Advertising, 37 (1), 59-79.
  • Yavas, U., Babakus, E., Westbrook, K. W., Grant, C. C., Deitz, G. D., & Rafalski, E. (2016). An Investigation of Service Quality—Willingness to Recommend Relationship across Patient and Hospital Characteristics. Journal of Health Management, 18 (1), 49-69.
  • Park, J. E., & Deitz, G. D. (2016). National Culture and Relational Selling. Asia Marketing Journal, 18 (1), 75-97.
  • Peasley, Michael C. and George D. Deitz. “Make your ad count: Using customer based brand equity to predict neurological engagement with Super Bowl ads,” in Proceedings of the 2016 American Marketing Association Summer Educators’ Conference, Atlanta, GA.
  • Tokman, M., Deitz, G. D., & Richey, R. G. (2015). An Empirically Derived Taxonomy of Manufacturer–Retailer Channel Structures. Journal of Marketing Channels, 22 (4), 279-298.
  • Woodroof, Parker, Deitz, George D. and Katherine Howie. "Cause-related marketing and shareholder value: An event study analysis," in the Proceedings of the 2016 Academy of Marketing Science World Congress, Paris, France.
  • Fox, Alexa and George D. Deitz. “Assessing Consumer Response to Service Failures Depiction in Online Consumer Reviews: A Multi-Method Approach Using Survey and Physiological Measurement Data,” in Proceedings of the 2015 Society for Marketing Advances Conference, San Antonio, TX.
  • McEntee, Wendy B., Deitz, George D. and Eric Brey. “Lone Wolves, Self-Efficacy, and Simulations: Forming Successful Teams,” in Proceedings of the 2015 American Marketing Association Summer Educators’ Conference, Chicago, IL.
  • Jha, Subhash, Deitz, George D., Babakus, Emin, and Ugur Yavas (2013), “The Role of Corporate Image for Quality in the Formation of Attitudinal Service Loyalty,” Journal of Service Research, 16 (2), 155-170.
Presentations
  • Presenter, A Story Well Told? Narrativity, Prosody, and Virality of Online Video Content, The University of Memphis – Institute for Intelligent Systems Cognitive Science Seminar (Fall 2019), Memphis, TN.
  • Presenter, Sipping Tequila from a Firehose: Exploring Consumer Behavior using Tools from Big Data, Discourse, and Neuroscience, The University of Memphis – Institute for Intelligent Systems Cognitive Science Seminar (Fall 2018), Memphis, TN.
  • Presenter, Brands in the Balance: Effects of Privacy Data Breaches on Brand Trust and Shareholder Value, The University of Memphis – Center to Advance cyber Security and Testing – CAST Talks, Fall 2017, Memphis, TN.
  • Presenter, Think Multilevel, Model Multilevel: A Primer on MSEM featuring MPlus, The University of Memphis - MKTG 8216 Ph.D. Seminar, Fall 2012, Memphis, TN.  
  • Presenter, Effects of Individual and Team Characteristics on Simulation-Enhanced Critical Thinking: A Multilevel Analysis, 2012-2013 University of Memphis, Department of MIS Research Colloquium Series, Fall 2012, Memphis, TN.     
  • Featured Presenter, A Relational Perspective on the Development of Successful Joint Ventures, Mid-South Minority Business Council Continuum, Spring 2012, Memphis, TN.  
  • Featured Presenter, Overview of Structural Equation Modeling and Uses within Consumer Interest Research, 2012 American Council of Consumer Interests Conference, Spring 2012, Memphis, TN.   
  • Presenter, Advanced Topics in SEM featuring MPlus Software Workshop, The University of Memphis, Department of Marketing and Supply Chain Management, Spring 2011, Memphis, TN.   
  • Presenter, Latent Classes for the Masses, The University of Memphis Structural Equation Modeling PhD Seminar, (Nov) 2005.