Faculty and Staff Profiles

Cody T. Havard
Professor, Sports and Leisure Commerce
Email: chavard@memphis.edu
Office Location:
Office Hours: By Appointment
Profile

Dr. Havard is an associate professor in Sport Commerce at The University of Memphis. He received his PhD. in Sport Administration from the University of Northern Colorado. Dr. Havard also holds an M.Ed. from Texas State University - San Marcus and a B.S. from The University of Texas at Austin. His primary line of research addresses rivalry in sport. Dr. Havard developed the Sport Rivalry Fan Perception Scale (SRFPS) to measure the perceptions fans have toward their favorite team's rival and Glory Out of Reflected Failure (GORFing) to describe the joy fans experience when someone other than their favorite team defeats their rival. He was named the 2015 Emerging Scholar in Sports Marketing from the Sport and Special Event Special Interest Group of the American Marketing Association. He has published work on rivalry in journals such as Sport Management Review, Sport Marketing Quarterly, the Journal of Sport Behavior, and the International Journal of Sport Management and Marketing. Dr. Havard has had work featured in popular culture books and newspapers, is internationally known for his work on the rivalry phenomenon, and runs www.sportrivalry.com. Additionally, Dr. Havard has enraged in many creative projects such as a comic/young readers book, podcasts and animated shorts, website management, and documentary film production. He has experience working for the University Interscholastic League in Texas, and has consulted for the United States Olympic Committee and United States Tennis Association - Texas Section. Office: FEC 234 Phone: (901) 678-5011
Attachment: Havard Vitae


Education
  • Ph.D. Sport Administration - University of Northern Colorado - 2011
  • M.Ed. Sports Management - Texas State University - San Marcos - 2007
  • B.S. Sport Management - The University of Texas at Austin - 2004

Work Experience

  • Assistant Director of Public Information,   - University Interscholastic League - 2006-2008
  • Area Supervisor,   - Austin Parks and Recreation Department - 2004, 2006
Honors/Awards
  • AWARDS -   -  
  • Featured Guest - Multiple Podcasts about Disney fandom and my 'Being a Fan of Disney' class - 2020
  • Faculty Award Award - Kemmons Wilson School - 2019
  • Featured Speaker - Last Lecture Series for the Helen Hardin Honors College, The University of Memphis. - 2019
  • Featured Guest Speaker - Great Plains, Great Ideas: Paul A. Olson Seminars at the Center for Great Plains Studies, University of Nebraska, Lincoln. - 2019
  • Affiliate Fellow - Center for Great Plains Studies - 2018
  • Featured Article - Rivalry versus Hate: Measuring the influence of promotional titles and logos on fans. Journal of Applied Sport Management. - 2018
  • Faculty Scholarship Award - Kemmons Wilson School - 2018
  • Premier Award - Sport fan evaluations of a Major League Baseball season: Key predictors and influence on fan evaluations and consumption behaviors. Journal of Global Sport Management. - 2017
  • Featured Article - Reinvestigating the impact of conference realignment on rivalry in intercollegiate athletics. Journal of Applied Sport Management. - 2017
  • Featured Article - - Examining the impact of team identification and gender on rival perceptions and consumption intentions of intercollegiate athletics fans. Journal of Applied Sport Management: Research that Matters - 2016
  • Keynote Speaker - 10th Annual Sport Psychology Forum, Bowling Green, Kentucky - 2014
  • Outstanding Paper in the Emerald Literati Network Awards for Excellence - Sport and disaster relief: A content analysis. Disaster Prevention and Management: An International Journal. - 2016
  • Emerging Scholar Award - Sports Marketing SIG of the American Marketing Association - 2015
  • Journal Editor's Choice Award - Journal of Sport Administration and Supervision - 2012
  • CSRI Graduate Student Competition - Runner Up - College Sport Research Institute - 2010
  • EXTERNAL FUNDED GRANTS/CONTRACT WORK: -   -  
  • Comics, superheroes, and treating others with compassion: A service learning project to reach community youth and teach about rivalry and group member behavior (sole investigator) - $5,000 - North American Society for Sport Management - 2019
  • Quantitative Assessment of Student Attendance at Intercollegiate Athletic Events - National Association of Collegiate Marketing Administrators - 2016
  • Sport Marketing Association Research Grant - $1000 - Sport Marketing Association - 2014
  • Janet B. Parks NASSM Research Grant - $3596 - North American Society for Sport Management - 2012-2013
  • RESEARCH IN POPULAR CULTURE/REQUESTED EXPERTISE: -   -  
  • Quoted as expert on sport fandom - “Can sports fans enjoy the game without exuberant crowds?” (Thur. July 24) Wency Leung. The Globe and Mail - Canada - 2020
  • Interviewed about Disney and Education during COVID-19 Pandemic - Episode: Avengers Assemble for the New Normal. (June 15 – Ryan Boeckman & Howie DiBlasi). - 2020
  • Interviewed about 'Being a Fan of Disney' class - My Disney Classroom Podcast. (May 15 – Ryan Boeckman & Dr. Howie DiBlasi). - 2020
  • Interviewed about 'Being a Fan of Disney' class - Spirit of Avalor Podcast. (March 11 – Lauren Rodriguez - 2020
  • Interviewed about 'Being a Fan of Disney' class - Positively Disney Podcast. (Mon. February 3 – Kimberley Bouchard). - 2019
  • Quoted about online sport gambling in Tennessee - “Proposed Tennessee sports betting regulations miss the mark.” (Sat. Dec. 21 – Brant James). Gambling.com - 2019
  • Interviewed about Stanford/California Rivalry - The Mercury News (Not quoted) - 2019
  • Quoted as expert on rivalry and fandom - “Being a Memphis sports fans is good for your health, well, unless it isn’t.” (Sun. Nov. 17 – Don Wade). Daily Memphian - 2019
  • Research featured about Texas Longhorns rivalries - “Tom Herman explains why West Virginia isn’t a rival.” (Wed. Oct. 9 – Wescott Eberts). BurntOrangeNation - 2019
  • Research featured about Texas Longhorns rivalries - “If you don’t want horns down, stop losing to OU.” (Wed. Oct. 2 – Larry Phillips). LiberlFirst - 2019
  • Quoted as expert on rivalry - “OU football: Sooners spirit squad told not to do ‘horns down’ as controversy over Oklahoma-Texas gesture spreads.” (Sun. Sept. 30 – George Stoia). OU Daily - 2019
  • Research featured about rivalry between Texas schools - “Data shows most intense rivalries between Texas schools – and some that are one-sided.” (Thurs. Sept. 29 – Peter Dawson). Houston Chronicle - 2019
  • Research on rivalry featured in story about Texas Longhorns Volleyball - “Bohls: Johnson, Smith pretty efficient running back band-aids.” (Tue. August 27 – Kirk Bohls). Austin American-Statesman - 2019
  • Research discussed about Texas Longhorns rivalries - Texas Longhorns Football Head Coach Press Conference (Tom Herman) - 2019
  • Research discussed about Texas Longhorns rivalries - Texas Longhorns Volleyball Head Coach Press Conference (Mon. August 26 – Jerrit Elliot 14:14 mark) https://texassports.com/news/2019/8/26/volleyball-video-jerritt-elliott-press-conference.aspx - 2019
  • Guest interview - 104.9 FM The Horn – Austin, TX ESPN Station (Mon July 29 – Trey Elling). - 2019
  • Research discussed on podcast about Texas Longhorns rivalries - Good Bull Hunting Podcast (Tue. July 23) - 2019
  • Research featured about Texas Longhorns rivalries - “Horn’s down: Where Texas ranks among the ‘most hated programs’ in college sports.” (Wed. July 17 – Peter Dawson). Chron.com (Houston Chronicle) - 2019
  • Research featured about Texas Longhorns rivalries - “Academic study confirms that no team in America is as hated as Texas Football.” (Mon. July 15 – Jack Mack). Barstool Sports - 2019
  • Research featured about Texas Longhorns rivalries - 104.9 FM, The Horn – Austin, TX ESPN Station (Fri. July 12 – Trey Elling). - 2019
  • Research featured in story about Texas Longhorns rivalries. - “ESPN details the rise of everyone’s favorite petty hand sign: Horns Down.” (Fri. July 12 – Corey Elliot). - 2019
  • Quoted as expert on sport rivalry - “The petty, wonderful and delightfully weird rise of Horns Down. (Fri. July 12 – Dave Wilson). ESPN.com - 2019
  • Alumni Note - Highlighted for being named an Affiliate Fellow to the Center for Great Plains Studies at the University of Nebraska Lincoln. UNC Magazine, Summer 2019. - 2019
  • Quoted about online sport gambling in Tennessee - “What legal online sports betting in Tennessee means for college and pro teams”. Knoxville News Sentinel (Sun. May 12 - Blake Toppmeyer). Knoxville News Sentinel - 2019
  • Quoted about online sport gambling in Tennessee - “Tennessee sports betting market positioned for payoff.” Gambling.com (Mon. May 7 – Brant James). Gambling.com - 2019
  • Quoted about student-athlete compensation - “State senator says NCAA not compensating students athletes violated their economic liberty.” (Thur. March 21). The Daily Helmsman - 2019
  • Story about lecture - “Cody Havard to visit UNL, lecture on Nebraska sports rivalries.” Daily Nebraskan (Tues. March 5). Daily Nebraskan - 2019
  • Story about lecture - “Speaker to discuss sports rivalry, focusing on Nebraska.” Washington Times from Associated Press. (Sun. March 3). Washington Times - 2019
  • Story about lecture - “Great Plains talk will focus on sports rivalry.” Nebraska Today (Thur. Feb. 28). Nebraska Today - 2019
  • Alumni Note - Highlighted for being named an Affiliate Fellow to the Center for Great Plains Studies at the University of Nebraska Lincoln. Alcalde (March/April). - 2019
  • Featured in book on sport fans - Superfans: Into the Heart of Obsessive Sports Fandom by George Dohrmann, Penguin Random House. - 2018
  • Interviewed for story about Super Bowl - Why people watch the Super Bowl? (Thur. Feb. 8) UofM Student for WMC Action News 5 Online. Nathan Galloway - 2018
  • Quoted in story about Olympic venues - “From gold to dust: Some Olympic host cities fall to upkeep facilities”. (Thur. Feb. 8). The Daily Helmsman - 2018
  • Interview about sport rivalry - WUMR U92 FM - 2017
  • Quoted as expert on sport rivalry - “Arizona State Wildcats? Rivals ASU, Arizona try to shed national mascot confusion”. (Fri. August 11). AZCentral - 2017
  • Quoted as expert on fan rivalry - “New season, new world for Cubs fans after reacing ‘mountaintop’”. (Fri. March 31). Chicago Tribune - 2017
  • Article reviewed in Journal of Sport Management - Havard, C. T., Shapiro, S. L., & Ridinger, L. L. (2016). Who’s our rival? Investigating the influence of a new intercollegiate football program on rivalry perceptions. Journal of Sport Behavior, 39, 385-408. - 2017
  • Quoted as expert on sport rivalry - Why a Clemson alum is pulling for the Gamecocks or Sinderella… or whatever. (Mon., March 27) The Island Packet (also picked up by The State). - 2017
  • Quoted as expert on sport rivalry - #PhelpsFace and the psychology of Olympic-sized rivalries. Sport rivalries don’t just make it more fun for the viewers, they actually help the competitors succeed. Inverse - 2016
  • Highlighted for Emerging Scholar Award - University of Texas Alcalde - 2015
  • Highlighted for Emerging Scholar Award - University of Northern Colorado Magazine - 2015
  • Sport Rivalry Fan Perception Scale (SRFPS) featured in the APA PsychTESTS database. - American Psychological Association - 2015
  • Quoted as expert on fan rivalry: - The science of hate in college football: What makes Auburn-Alabama, Michigan-Ohio State, and other rivalries different. Wall Street Journal - 2014
  • Quoted as expert on fan rivalry: - Tiger Kickoff: The Battle Line: Manufacturing a rivalry. Missouri Columbian - 2014
  • Quoted as expert on fan rivalry: - Are Red Raider fans really the worst in the Big 12? Lubbock Avalanche-Journal - 2014
  • Rivalry and Realignment article featured - Journal of Sport Management - 2014
  • Rivalry Research Featured - "The Secret Lives of Sports Fans: The Science of Sports Obsession" by Eric Simmons, Duckworth Overlook - 2013
  • Online Social Networking Article Featured - Journal of Sport Management Vol. 27 Issue 3 - 2013
  • SMRI Research on USOC Featured - The University of Northern Colorado Mirror - 2010
  • INTERNAL GRANTS -   -  
  • Kemmons Wilson School Bureau of Sport and Leisure Commerce Grant - Using Online Resources to Teach the General Public about Rivalry in Sport and Fan Behavior. Amount $5,000 (Funded) – Internal - 2018
  • The University of Memphis Honors Research Fellowship Program - Sponsor - Documenting Rivalry: A Student Documentary about the Meaning of Rivalry, and Research into the Phenomenon. Amount $4,100 (Funded) – Internal - 2018
  • UNC Faculty Research & Publications Board New Project Program - University of Northern Colorado - 2010-2011

Teaching Experience

  • SPRT 7420 - Sport Marketing - The University of Memphis
  • SPRT 7440 - Sport Promotions and Information Services - The University of Memphis
  • SPRT 7600 - Readings in Sport - The University of Memphis
  • SPRT 7605 - Gradaute Sport Practicum - The University of Memphis
  • SPRT 7142 - Graduate Field Word - The University of Memphis
  • SLS 4500 - Sport/Leisure Marketing - The University of Memphis
  • SLS 4135 - Sport/Culture Global Perspective - The University of Memphis
  • SLS 3105 Sport/Leisure as Pop Culture - The University of Memphis
  • SLS 3650 - Sport Information and Public Relations - The University of Memphis
  • SLC 4622/6622 - Fan Behavior/Rivalry - The University of Memphis
  • UNHP 1100 - Honors Forum on Sport Rivalry - The University of Memphis
  • UNP 1100 - Being a Fan of Disney - The University of Memphis
  • Fitness Management - University of Northern Colorado
  • Coaching Football - University of Northern Colorado
  • Coaching Tennis - University of Northern Colorado
  • Coaching Tennis - Texas State University - San Marcos

Support

  • Comics, superheroes, and treating others will compassion: A service learning project to reach community out and teach about rivalry and group member behavior (sole investigator) - North American Society for Sport Management - $5,000 - 2019 - 2020
  • Institutional Quantitative Data on Student Attendance and Consumption of Intercollegiate Atheltics - National Association of Collegiate Marketing Administrators - $1,165.90 - 2016 - 2017
  • Fan Identification, Engagement, and Attendance for Minor League Baseball Teams in the State of Tennessee - Sport Marketing Association - $1000 - 2014
  • The Psychological Impact of the FedEx St. Jude Classic: Antecedents and Consequences - North American Society for Sport Management - $3596 - 2012
  • Using Online Resources to Teach the General Public about Rivalry in Sport and Fan Behavior. - Kemmons Wilson School Bureau of Sport and Leisure Commerce Grant - $5,000 - 2018
  • Documenting Rivalry: A Student Documentary about the Meaning of Rivalry, and Research into the Phenomenon - Advisor - The University of Memphis Honors Research Summer Fellowship Program - $4,100 (to Student) - 2018 - 2019
  • New Projects Program - University of Northern Colorado - 1,344.41 - 2010-2011

Outreach

  • Guest Speaker in Athletics in Higher Education - The Impact of Rivalry -   - 2020 - University of Northern Colorado
  • Investigating Attendee Motives at SHC -   - 2019 - Southern Heritage Classic
  • Consulting on rivalry -   - 2018 - Memphis Express Football Club
  • Investigating College Student attendance at College Athletic Events -   - 2017 - National Association for Collegiate Marketing Administrators
  • Marketing Students Working with Colorado Athletics -   - 2016 - University of Colorado Athletics
  • Marketing Students Collecting Attendee Data -   - 2016 - Memphis Open Tennis Tournament
  • Jackson Generals Fan Satisfaction Survey -   - 2014-2015 - Jackson Generals - Sport Marketing Association
  • Guest Speaker in Analysis of Business Research -   - 2012 - Christian Brothers University
  • 2012 FedEx St. Jude Classic Event Evaluation -   - 2012 - FedEx St. Jude Classic PGA Golf Tournament
  • Guest Speaker for College-bound Students -   - 2011 - Dobie Middle School - Austin, TX
  • USOC Participant Research Summary Report (Project Director) -   - 2009-2010 - United States Olympic Committee
  • USA Boxing Participant Research (Project Director) -   - 2009-2010 - United States Olympic Committee
  • USA Sailing Participant Research (Project Director) -   - 2009-2010 - United States Olympic Committee
  • B3 Participant Research -   - 2009-2010 - Bikes, Blades, and Boards - University of Northern Colorado
  • Volleyball Fan Research -   - 2010 - University of Northern Colorado Women's Athletics
  • UNC Women's Walk Participation -   - 2008-2009 - University of Northern Colorado Women's Athletics
  • Bringit.com Marketing Strategy Development and Implementation -   - 2009 - Bringit.com
  • USA Track and Field Participant Research -   - 2009 - United States Olympic Committee
  • USA Racquetball Participant Research -   - 2009 - United States Olympic Committee
  • Fan Satisfaction Research -   - 2002-2003 - The University of Texas at Austin Women's Basketball
  • Tennis Participant Market Research -   - 2001-2002 - United States Tennis Association, Texas Section
Service
  • The University of Memphis - Co-Editor of Journal of Amateur Sport - 2017 - 2020
  • The University of Memphis - Editorial Board for Sport Marketing Quarterly - 2018 - 2020
  • The University of Memphis - Editorial Board for Journal of Applied Sport Management - 2017 -
  • The University of Memphis - Editorial Board Member for Journal of Amateur Sport - 2014 - 2019
  • The University of Memphis - External Reviewer for Mortality - 2020
  • The University of Memphis - External Reviewer for Mass Communication and Society - 2019-2020
  • The University of Memphis - External Reviewer for SAGE Open - 2019
  • The University of Memphis - External Reviewer for Event Management Journal - 2019
  • The University of Memphis - External Reviewer for NASSM Student Paper Competition - 2017, 2018
  • The University of Memphis - External Reviewer for Sport Management Review - 2014
  • The University of Memphis - External Reviewer for Journal of Applied Sport Management - 2014
  • The University of Memphis - External Reviewer for Journal of Sport Management - 2013
  • The University of Memphis - External Reviewer for European Sport Management Quarterly - 2013
  • The University of Memphis - External Reviewer for Journal of Applied Sport Management (2) - 2013
  • The University of Memphis - External Reviewer for Journal of Sport Administration and Supervision - 2013-2013
  • The University of Memphis - External Textbook Reviewer for Holcombe Hathaway Publishers - 2012
  • The University of Memphis - External Reviewer for the International Journal of Sport Management and Marketing (2) - 2011-2012
  • The University of Memphis - Abstract Coordinator for National Council of Undergraduate Research2016 - 2016
  • The University of Memphis - External Abstract Reviewer for the North American Society for Sport Management - 2011
  • The University of Memphis - University of Memphis Research Council - 2018 -
  • The University of Memphis - Faculty Representative for Undergraduate Honors Student Thesis - Nathan Galloway - 2018
  • The University of Memphis - Chair of Kemmons Wilson School Tenure and Promotion Committee - 2017 - (recused for promotion in 2020)
  • The University of Memphis - Director of Bureau of Sport and Leisure Commerce - 2016 -
  • The University of Memphis - Kemmons Wilson School Research Director - 2015 -
  • The University of Memphis - HSS Community Affairs Committee - 2013-
  • The University of Memphis - HSS Undergraduate Curriculum Council - 2012-
  • The University of Memphis - Sport Marketing Association Faculty Advisor - 2012 - 2018
  • The University of Memphis - Supervisor of Graduate Research Project (2) - 2013
  • The University of Memphis - Graduate Project Committee Member (2) - Summer 2012
  • The University of Memphis - Graduate Project Committee Member - Fall 2011
  • University of Northern Colorado - Graduate Student Association - 2009-2011
  • University of Northern Colorado - Information Technology Committee - 2009-2011
  • University of Northern Colorado - Student Senate Grievance Committee - 2009-2011
  • University of Northern Colorado - Academic Appeals Committee - 2009-2010
  • University of Northern Colorado - Faculty Research and Publication Board - 2010-2011
Consulting
  • Southern Heritage Classic - 2019
  • Memphis Express Football Club (Discussions) - 2018
  • National Association of Collegiate Marketing Administrators - 2016-2017
  • Jackson Generals - 2014-2015
  • United States Olympic Committee - 2008-2010
  • UNC Athletic Department - 2009-2010
  • Texas Women's Basketball - 2002-2003
  • United States Tennis Association, Texas Section - 2001-2002
Books Published
  • Havard, C. T. (2020). Rivalry in sport: Understanding fan behavior and organizations. New York, NY: Palgrave Macmillan. ISBN: eBook – 978-3-030-47455-3, Print – 978-3-030-47454-6
  • Havard, C. T. (2019, 2020). Rivalry: How it impacts fans, organizations, and managers (now in 2nd Edition). Dubuque: IA: Kendall Hunt ISBN: 978152498795
  • Havard, C. T. (2019). Understanding rivalry and its influence on sports fans. Hershey, PA: IGI Global doi:10.4018/978-1-5225-8125-3 (Edited)
Journal Articles
  • Journal Article
  • Havard, C. T. (in press – expected Jan. 2021). Basketball at the most magical place on Earth: A case study of the NBA’s season conclusion at Walt Disney World amid the COVID-19 Pandemic. SAGE Business Cases.
  • Havard, C. T. (2020). College without sport? A case study about the impact of the COVID-19 Pandemic on college athletics in the United States and Lessons Learned. SAGE Business Cases.
  • Havard, C. T., Fuller, R. D., & Silkes, C. (2020). Examining rivalry and out-group derogation among underrepresented college students. Journal of Cultural Marketing Strategy.
  • Havard, C. T., Grieve, F. G., & Lomenick, M. E. (2020). Marvel, DC, and sport: Investigating rivalry in the sport and comic settings. Social Science Quarterly, 101, 1075-1089, doi: 10.1111/ssqu.12792
  • Havard, C. T. (2020). Disney vs. Comcast: Lessons learned from the corporate rivalry. Graziadio Business Review, 23(1). https://gbr.pepperdine.edu/2020/05/disney-vs-comcast/
  • Havard, C. T., Achen, R. M., & Ryan, T. D. (2020). Female fans perceptions of and reactions to rival teams. Journal of Cultural Marketing Strategy, 4(1).
  • Havard, C. T., Fuller, R. D., Ryan, T. D., & Grieve, F. G. (2019). Using the Marvel Cinematic Universe to build a defined research line. Transformative Works and Cultures, 30. https://doi.org/10.3983/twc.2019.1837
  • Havard, C. T., Ferrucci, P., & Ryan, T. D. (2019). Does messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group. Journal of Marketing Communications. doi: 10.1080/13527266.2019.1620838
  • Havard, C. T., & Eddy, T. (2019). Impact of negative media stories on fan perceptions and behavior toward rival teams. International Journal of Sport Management, .
  • Havard, C. T., & Workman, S. S. (2018). Adventures with Sport Rivalry Man: Initial testing of a classroom method using comic strips and cartoons to teach about rivalry and out-group behavior. Journal of School Counseling, 16(25). Retrieved from http://www.jsc.montana.edu/articles/v16n25.pdf
  • Havard, C. T. (2019). Introducing Sport Rivalry Man, protector of positive fan behavior. Transformative Works and Cultures, 30. https://doi.org/10.3983/twc.2019.1610
  • Havard, C. T., Inoue, Y., & Ryan, T. D. (2018). Celebrating out group failure: Investigating the presence of Glory Out of Reflected Failure (GORFing) against rival teams. Journal of Cultural Marketing Strategy, 3(2), 172-183.
  • Havard, C. T. (2018). Rivalry in business: What can managers learn from the sport setting? Graziadio Business Review, 21(2). http://www.gbr.pepperdine.edu/2018/rivalry-in-business
  • Havard, C. T. (2018). The impact of the phenomenon of sport rivalry on fans. In ‘The Future of Fandom’, special 10th anniversary issue, Transformative Works and Cultures, no. 28. https://doi.org/10.3983/twc.2018.1607
  • Havard, C. T., Ryan, T. D., & Workman, S. (2018). University of Nebraska student views of the Iowa Hawkeyes and Wisconsin Badgers: New football rivalries and implications for schools on the Great Plains. Great Plains Research, 28(2), 199-208. https://doi.org/10/1353/gpr.2018.0030
  • Havard, C. T., Wann, D. L., & Grieve, F. G. (2018). Rivalry versus hate: Measuring the influence of promotional titles and logos on fans. Journal of Applied Sport Management, 10(2), 1-13. https://doi.org/10.18666/JASM-2018-V10-I2-8535
  • Havard, C. T., & Reams, L. (2018). Examining differences among primary and secondary rivals: Are fan perceptions, behavioral, and consumption intentions influenced by degree of rivalry?
  • Havard, C. T., & McGee, M. S. (2018). Creating and promoting a season-long rivalry series: A case study of the University of Colorado Buffaloes and the University of Utah Utes. SAGE Business Cases. https://doi.org/10.4135/9781526441089
  • Havard, C. T., & Fuller, R. D. (2018). Civil ConFLiCT? Can administrators drive rivalries? A case study of the created rivalry between University of Connecticut and University of Central Florida Football. SAGE Business Cases. https://doi.org/10.4135/9781526439680
  • Havard, C. T., & Dalakas, V. (2017). Understanding the marketing implications of rivalry: What we know and where we are headed. Sport Marketing Quarterly (Introduction to Special Issue on Rivalry).
  • Havard, C. T., Wann, D. L., Ryan, T. D., & O’Neal, N. (2017). Does time heal all wounds? A case study on rival perceptions before and after conference realignment. International Journal of Exercise Science, 10(6), 823-832.
  • Havard, C. T., Wann, D. L., & Ryan, T. D. (2017). Reinvestigating the impact of conference realignment on rivalry in intercollegiate athletics. Journal of Applied Sport Management, 9(2) 25-36. https://doi.org/10.18666/JASM-2017-V9-I2-8029
  • Havard, C. T., & Hutchinson, M. (2017). Investigating rivalry in professional sport. International Journal of Sport Management, 18, 422-440.
  • Havard, C. T., Shapiro, S. L., & Ridinger, L. L. (2016) Who’s our rival? Investigating the influence of a new intercollegiate football program on rivalry perceptions. Journal of Sport Behavior. 39, 385-408

  • Hutchinson, M., Havard, C. T., Berg, B. K., & Ryan, T. D. (2016). Losing the core sport product: Marketing amidst uncertainty in college athletics. Sport Marketing Quarterly. 25, 185-194
  • Havard, C. T. (2016). Rivalry among teams and conferences in intercollegiate athletics: Does a conference pride phenomenon exist? Journal of Contemporary Athletics, 10, 19-32.

  • Havard, C. T., Eddy, T. W., & Ryan T. D. (2016). Examining the impact of team identification and gender on rival perceptions and behavior of intercollegiate athletics fans. Journal of Applied Sport Management: Research that Matters, 8(2), 33-49. http://dx.doi.org/10.18666/JASM-2016-V8-I2-6444

  • Havard, C. T., & Reams. L. (2016). Investigating differences in fan rival perceptions between conferences in intercollegiate athletics. Journal of Sport Behavior, 39, 126-146.

  • Inoue, Y., Havard, C. T., & Irwin, R. L. (2016). Roles of involvement and motivation in determining employees’ beliefs about cause-related sport sponsorship. International Journal of Sports Marketing and Sponsorship, 17, 3-18.

  • Narcum, J. A., Havard, C. T., & Mason, K. H. (2016). The impacts of Twitter transgressions on an athlete’s brand. Journal of Business Administration, Fall, 1-8. (Faculty Advisor)
  • Wann, D. L., Havard, C. T., Grieve, F. G., Lanter, J. R., Partridge, J. A., & Zapalac, R. K. (2016). Investigating sport rivals: Number, evaluations, and relationship with team identification. Journal of Fandom Studies, 4, 71-88.

  • Inoue, Y., & Havard, C. T. (2015). Exploring the contributions of spectator sport to the post-disaster recovery. Disaster Prevention and Management, 24, 355-368.

  • Brown, C., Willis, E., Havard, C.T., & Irwin, R. L. (2015). From tailgating to Twitter: Fans’ use of social media at a gridiron matchup between two historically black colleges. Journal of Applied Sport Management: Research that Matter, 7(3) 1-18.

  • Havard, C. T. (2014). Glory Out of Reflected Failure: The examination of how rivalry affects sport fans. Sport Management Review, 17, 243-253.

  • Havard, C. T., Reams, L., & Gray, D. P. (2013). Perceptions of highly identified fans regarding rival teams in United States intercollegiate football and men’s basketball. International Journal of Sport Management and Marketing, 14, 116-132.

  • Havard, C. T., & Eddy, T. (2013). Qualitative assessment of rivalry and conference realignment in intercollegiate athletics. Journal of Issues in Intercollegiate Athletics, 6, 216-235.

  • Havard, C. T., Wann, D. L., & Ryan, T. D. (2013). Investigating the impact of conference realignment on rivalry in intercollegiate athletics. Sport Marketing Quarterly, 22(4), 224-234.

  • Inoue, Y. & Havard, C. T. (2014). Determinants and consequences of the perceived social impact of a sport event. Journal of Sport Management, 28, 294-310.

  • Havard, C. T., Gray, D. P., Gould, J., Sharp, L. A., & Schaffer, J. J. (2013) Development and validation of the Sport Rivalry Fan Perception Scale (SRFPS). Journal of Sport Behavior, 36, 45-65.

  • Ryan, T. D., Havard, C. T., & Irwin, R. L. (2013) Sponsorship and state high school football championships: An analysis of consumer spending. Applied Research in Coaching and Athletics Annual, 28, 97-110.

  • Havard, C. T., Dwyer, B. (2012). Examining university students’ constraints to attendance at college basketball games. Journal of Contemporary Athletics, 6, 203-217.

  • Havard, C. T., Eddy, T., Reams, L., Stewart, R. & Ahmad, T. (2012). Perceptions and general knowledge of online social networking activity of university students. Journal of Sport Administration and Supervision. 4(1), 14-31. Published online May, 2012. (Editor's Choice Award)

  • Dwyer, B., Eddy, T., Havard, C. & Braa, L. (2010). Stakeholder perceptions of a universitys reclassification from NCAA Division II to NCAA Division I (FCS) membership. Journal of Issues in Intercollegiate Athletics, 3, 76-97. Published online January, 2010.

  • Book Chapter
  • Havard, C. T. (2020). What is rivalry and where we go from here. In C. Havard (Ed.), Rivalry in sport: Understanding fan behavior and organizations, pp. 9-35. New York, NY: Palgrave Macmillan.
  • Havard, C. T. (2020). The future of rivalry research and promotion: A call to action. In C. Havard (Ed.), Rivalry in sport: Understanding fan behavior and organizations, pp. 91-101. New York, NY: Palgrave Macmillan.
  • Havard, C. T., Ryan, T. D., & Hutchinson, M. (2020). Place matters: Rivalry, rival perceptions, and the influence of exposure and proximity. In C. Havard (Ed.), Rivalry in sport: Understanding fan behavior and organizations, pp. 37-55. New York, NY: Palgrave Macmillan.
  • Havard, C. T., Workman, S. S., Lomenick, M. E., & Holland, B. S. (2020). Sport Rivalry Man curriculum: A super hero and teaching rivalry and group behavior. In C. Havard (Ed.), Rivalry in sport: Understanding fan behavior and organizations, pp. 103-113. New York, NY: Palgrave Macmillan.
  • Havard, C. T., Ryan, T. D., & Padhye, Y. (2020). Consumers reaction to rival failure: Examining Glory Out of Reflected Failure. In C. Havard (Ed.), Rivalry in sport: Understanding fan behavior and organizations, pp. 57-89. New York, NY: Palgrave Macmillan.
  • Havard, C. T., Ryan, T. D., & Workman, S. S. (2019). Out-group treatment in higher education: Using rivalry to allow student comparison of in-group and out-group members in NCAA competition divisions. In C. Havard (Ed.), Understanding rivalry and its influence on sports fans (pp.66-86). Hershey, PA: IGI Global. doi: 10.4018/978-1-5225-8125-3.ch003
  • Havard, C. T. (2019). Rivalry in and out of sport: An essay on how sport rivalry can teach people about group behavior and group member relations. In C. Havard (Ed.), Understanding rivalry and its influence on sports fans (pp.205-225). Hershey, PA: IGI Global. doi:10.4018/978-1- 5225-8125-3.ch009
  • Havard, C. T., McGee, M. S. (2018). The Rumble in the Rockies? Forming and promoting a football rivalry between the University of Colorado and the University of Utah. In E. C. Schwarz and J. Hunter (Eds.), Advanced Theory and Practice in Sport Marketing. Routledge: London, UK.
  • Havard, C. T., Wann, D. L., & Ryan, T. D. (2018). I love to see them lose: Investigating fan perceptions and behaviors toward rival teams. In C. L. Wang’s (Ed.). Exploring the Rise of Fandom in Contemporary Consumer Culture. IGI Global. https://doi.org/10.4018/978-1-5225- 3220-0.ch006
  • Havard, C. T., & Lomenick, M. E. (2019). Toward a typology of rivalry. In C. Havard (Ed.), Understanding rivalry and its influence on sports fans (pp. 135-155). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-8125-3.ch006
  • Spinda, J. S. W., & Havard, C. T. (2016). “I wouldn't pick them to save my season”: The impact of rivalry on fantasy football. In N. D. Bowman, J. S. W. Spinda, and J. Sanderson (Eds.). Fantasy Sports and the Changing Sports Media Industry: Media, Players, and Society. Lexington Books.
  • Havard, C.T., & Doyle, J. (2014, July 13). Fan identification: Examining the reaction of fans after wins and losses. Thescorecard.org. (Invited commentary)

  • Havard, C. T. (2012). Eagle blue: A team, a tribe, and a high school basketball season in Arctic Alaska. Journal of Sport Management, 26, 271-272. (Book Review)

  • Havard, C. (2007). Leisure and recreation management (5th ed.), Torkildsen, G. Journal of Sport Management, 21, 139-140. (Book Review)

Presentations
  • Peer-Reviewed Conference Presentations
  • Havard, C. T., Hutchinson, M., & Ryan, T. D. (2020). Sport Rivalry Man: Superhero comics and curriculum to teach group member behavior and positive group interactions. European Association for Sport Management (EASM) European Sport Management Conference (Virtual)
  • Hutchinson, M., Ryan, T. D., Irwin, R. L., Havard, C. T. (2020). Show what you know: Outcomes of an innovative competency-based self-paced educational format in sport management. European Association for Sport Management (EASM) European Sport Management Conference (Virtual).
  • Havard, C. T., Wann, D. L., Grieve, F. G., Fuller, R. D. (2020). Superstition, Voodoo Dolls, and sport fandom: Investigating fan behavior and willingness to display aggression toward rival teams. North American Society for Sport Management Conference, San Diego, CA (Poster/Virtual).
  • Pradhan, S., Laraway, S., Havard, C. T., Snycerski, S., Chachad, R. (2020). An extension to fan behavior: The introduction and initial measurement of Basking in Other’s Failure (BOFing), Cutting Off Other’s Failure (COOFing), Basking in Other’s Success (BOSing), and Cutting Off Other’s Success (COOSing). North American Society for Sport Management, San Diego, CA (Poster/Virtual).
  • Havard, C. T. & Lomenick, M. (2019). Evaluations of relevant out-groups: An initial examination of fandom and rivalry in sport and the comic genre. Sport Marketing Association Conference, Chicago, IL. (Poster)
  • Havard, C. T., Wann, D. L., & Grieve, R. G. (2019). Tales from the bleachers to Cinderella’s Castle: Examining sport and Disney fandom. Sport Marketing Association Conference, Chicago, IL. (Poster)
  • Ryan, T. D., Hutchinson, M., Havard, C. T., & Fuller, R. D. (2019). Spillover impacts of P5/BCS affiliation on tennis. Tennessee Association of Health, Physical Education, Recreation and Dance Conference, Murfreesboro, TN. (Poster)
  • Ryan, T. D., Fuller, R. D., Havard, C. T., & Hutchinson, M. (2019). End of an era: Spillover effects of power conference membership to non-revenue sport success. North American Society for Sport Management Conference, New Orleans, LA. (Poster)
  • Galloway, N., & Havard, C. T. (2019). Documentary on Sport Rivalry and Fan Behavior. Posters at the Capital, Nashville, TN. (Poster-Advisor)
  • Havard, C. T., Wann, Daniel, L., & Grieve, F. G. (2019). Rivalry in sport: The importance of responsible marketing. Applied Sport Management Association Conference, Nashville, TN.
  • Havard, C. T., Fuller, R. D., Ryan, T. D., Berg, B. K., & Hutchinson, M. (2019). Examining differences in perceptions and reactions toward sport rivals among African American fans. Applied Sport Management Association Conference, Nashville, TN. (Poster)
  • Havard, C. T. (2018). Sport Rivalry Man: Using comics and cartoons to teach rivalry and group behavior. Southwestern Social Sciences Association Conference, Orlando, FL. (Poster)
  • Havard, C. T., & Gelleck, J. (2018). Examining online derogation of rivals in sport and politics. Sport Marketing Association Conference, Frisco, TX. (Poster)
  • Wann, D. L., Peetz, T., Grieve, F. F., Lanter, J., Partridge, J, & Havard, C. T. (2018). Investigating gambling and fantasy league participation in sport. Sport Marketing Association Conference, Frisco, TX. (Poster)
  • Traugutt, A., Greenhalgh, G. P., Havard, C. T. (2017). Rivalry perceptions and their impact on attendance and viewership: Evidence from the National Hockey League. Sport Marketing Association Conference, Boston, Massachusetts.
  • Havard, C. T., & Eddy, T. (2017). Impact of negative media stories on fan perceptions and behavior toward rival teams. Sport Marketing Association Conference, Boston, Massachusetts. (Poster)
  • Havard, C. T., Ferrucci, P., & Ryan T. D. (2017). Investigating the influence of media headlines on fan behavior. North American Society for Sport Management, Denver, Colorado.
  • Havard, C. T., Wann, D. L., Grieve, F. G., & Ryan, T. D. (2016). Examining the impact of promotional rivalry titles on fan perceptions and behavior in intercollegiate athletics. North American Society for Sport Management, Orlando, Florida.
  • Havard, C. T., & Ryan, T. D. (2015). Rivalry, in-group bias, and Glory Out of Reflected Failure in Sport Fans. North American Society for Sport Management, Ottawa, Ontario.
  • Havard, C. T., & Hutchinson (2015). Investigating rivalry in professional sport. Sport Marketing Association Conference, Atlanta, Georgia.
  • Havard, C. T., Shapiro, S. & Ridinger, L. L. (2014). Who's our rival now? Investigating the influence of a new intercollegiate football program on rivalry perceptions. Sport Marketing Association Conference, Philadelphia, Pennsylvania.
  • Inoue, Y. & Havard, C. T. (2014). Cause-relate dsport sponsorship as an internal marketing strategy: Roles of involvement and motives. North American Society for Sport Management, Pittsburgh, Pennsylvania.
  • Inoue, Y. & Havard, C. T. (2013). Determinants of psychological impacts of a cause-related sport event on local attendees. North American Society for Sport Management, Austin, Texas.
  • Havard, C. T. & Inoue, Y. (2012). Online derogation among rival fans in intercollegiate athletics: Marketing implications. Sport Marketing Association Conference, Orlando, Florida.
  • Inoue, Y., Pope, B., & Havard, C. T. (2012) An investigation of the benefits of sport to facilitate community recover after disasters. North American Society for Sport Management, Seattle, Washington.
  • Havard, C. T., Wann, D. L., & Ryan, T. D. (2012). Investigating the impact of conference realignment on rivalry in intercollegiate athletics. 5th Annual Scholarly Conference on Intercollegiate Sport, Chapel Hill, North Carolina.
  • Havard, C. T., Eddy, T., & Lane, Z. A. (2012). Effects of Conference Realignment on Rivalry in Intercollegiate Athletics: A Qualitative Evaluation. 5th Annual Scholarly Conference on Intercollegiate Sport, Chapel Hill, North Carolina.
  • Eddy, T., & Havard, C. T. (2011). Uses and gratifications associated with sport consumption on Twitter. Sport Marketing Association Conference, Houston, Texas.
  • Havard, C., & Eddy, T. (2011). Exploring the effects of conference expansion and realignment on fans of college athletic programs. Scholarly Conference on Intercollegiate Sport, Chapel Hill, North Carolina.
  • Havard, C. (2010). 140 Characters or Less: Examining the Legality of Athletic Departments Imposing Social Networking Restrictions on Student-Athletes. Sport and Recreation Legal Association Conference, Albuquerque, New Mexico.
  • Havard, C. & Dwyer, B. (2010). Where is everyone? Examining university students’ constraints to attendance at NCAA Division I college basketball games. North American Society of Sport Management Conference, Tampa Bay, Florida.
  • Havard, C. & Gould, J. (2010). Examining participation outcome differences among skill levels of paddling participants. Sport Marketing Association Conference, New Orleans, Louisiana.
  • Havard, C., Eddy, T., & Reams, L. (2010). Fan perceptions’ toward sport organizations use of online social networking and texting for consumer engagement. Sport Marketing Association Conference, New Orleans, Louisiana.
  • Havard, C., Eddy, T., Reams, L., Stewart, R., & Ahmad, T. (2010). Perceptions and general knowledge of online social networking activity of student-athletes. Scholarly Conference on Intercollegiate Sport, Chapel Hill, North Carolina.
  • Eddy, T., Havard, C., Stewart, R., & Reams, L. (2010). Effects of public relations crises on the organizational effectiveness of NCAA Division I athletic departments. Scholarly Conference on Intercollegiate Sport, Chapel Hill, North Carolina.
  • Havard, C. (2009). They’re #2! How glory out of reflected failure affects fan behavior. Sport Marketing Association Conference, Cleveland, Ohio.
  • Eddy, T., Havard, C. & Braa, L. (2009). Stakeholder perceptions of a university’s reclassification from NCAA Division II to NCAA Division I (FCS) membership. Scholarly Conference on Intercollegiate Sport, Chapel Hill, North Carolina.
  • Wann, D. L., Peetz, T. B., Grieve, F. G., Lanter, J. L., Partridge, J., & Havard, C. T. (2016). Predicting consumption of rival sport team games: The importance of team identification on perceptions of the rival. North American Society for Sport Management, Orlando, Florida.
  • Wann, D. L., Grieve, F. G., Havard, C. T., Zapalac, R. K., Peetz, T., & Lanter. J. R. (2015). Sport fan evaluations of Major League Baseball season: Key predictors and influence on future evaluations and consumption behaviors. Sport Marketing Association Conference, Atlanta, Georgia.
  • Havard, C. T., Ryan, T. D., & Eddy, T. (2014). Examining rival perceptions of intercollegiate athletics fans. Sport Marketing Association Conference, Philadelphia, Pennsylvania.
  • Wann, D. L., Havard, C. T., Grieve, F. G., Lanter, J., Partridge, J. A., Parker, P. M., Zapalac, R. K. (2012). Investigating sport rivals: Number, evaluations, and relationship with team identification. Sport Marketing Association Conference, Orlando, FL.
  • Havard, C. (2011). General Fan Perceptions of Rival Teams in Intercollegiate Athletics. North American Society of Sport Management Conference, London, Ontario.
  • Havard, C. T. (2011). Segmentation of Fan Perceptions Toward Rival Teams in Intercollegiate Athletics. Sport Marketing Association Conference, Houston, Texas.
  • Havard, C. (2011). General fan perceptions of rival teams in intercollegiate athletics. University of Northern Colorado Graduate Research Day and Natural and Health Sciences Research Celebration.
  • Havard, C., Eddy, T. (2011). Exploring the Effects of Conference Expansion and Realignment on Fans of College Athletic Programs. University of Northern Colorado Graduate Research Day.
  • Havard, C. (2010). Glory Out of Reflected Failure: How rivalry affects fan behavior. University of Northern Colorado Graduate Research Day.
  • Havard, C., Eddy, T., Reams, L., Stewart, R., & Ahmad, T. (2010). Perceptions and general knowledge of online social networking activity of student-athletes. University of Northern Colorado Graduate Research Day.
  • Havard, C. (2009). Winning at all cost: Athletic giving and the effects of winning on donor motivations. University of Northern Colorado Graduate Research Day.
  • Dwyer, B., Eddy, T., Havard, C. & Braa, L. (2009). Stakeholder perceptions of a university’s reclassification from NCAA Division II to NCAA Division I (FCS) membership. University of Northern Colorado Graduate Research Day.
  • Invited Presentations
  • Havard, C. T. (2019). Premiered A Closer Look at Sport Rivalry documentary. 15th Annual Sport Psychology Forum, Bowling Green, Kentucky.
  • Havard, C. T. (2019). Tales from the bleachers to Cinderella’s Castle: Examining Sport and Disney Fandom. 15th Annual Sport Psychology Forum, Bowling Green, Kentucky.
  • Havard, C. T. (2018). Sport Rivalry Man: Using comics and cartoons to teach group behavior. Kemmons Wilson School Research Forum, Memphis, Tennessee.
  • Havard, C. T. (2018). The return of Sport Rivalry Man! 14th Annual Sport Psychology Forum, Bowling Green, Kentucky.
  • Havard, C. T. (2017). Rivalry and it applicability to researchers and practitioners. Kemmons Wilson School Research Forum, Memphis, Tennessee.
  • Havard, C. T. (2017). Sport Rivalry Man: Teaching fan and group behavior through comics. 13th Annual Sport Psychology Forum, Bowling Green, Kentucky.
  • Havard, C. T. (2016). Impact of promotional titles on sport rivalry. 12th Annual Sport Psychology Forum, Bowling Green, Kentucky.
  • Havard, C. T. (2015). Rating rivalries in intercollegiate athletics. 11th Annual Sport Psychology Forum, Bowling Green, Kentucky.
  • Havard, C. T. (2014). The marketing and fan behavior implications of sport rivalry. (Keynote Speaker). 10th Annual Sport Psychology Forum, Bowling Green, Kentucky.
  • Havard, C. T. (2013). Effects of conference realignment on rivalry in intercollegiate athletics: A qualitative examination. 9th Annual Sport Psychology Forum, Bowling Green, Kentucky.
  • Havard, C. T. (2012). Sport Rivalry Fan Perception Scale (SRFPS): Application for the study of sport fans. 8th Annual Sport Psychology Forum, Bowling Green, Kentucky.
Creative/Artistic Works
  • Comic/Young Readers Book
  • Havard, C. T. (2018). Adventures with Sport Rivalry Man. Comics available on www.SportRivalry.com (Stories Added Regularly)
  • Multimedia Projects
  • A Closer Look at Sport Rivalry. A documentary film by Nathan Galloway (available at https://youtu.be/w4wTT2RNz_4). Credit – Producer. https://www.imdb.com/title/tt10119010/fullcredits?ref_=tt_ql_1
  • Adventures with Sport Rivalry Man Shorts. Short films based on comic strips (available at http://www.sportrivalry.com/comicstripsandpodcasts/comic-strips/). Credit – Producer.
  • Research Commentary. Short films to discuss latest research findings (Added Regularly). Available at (https://www.youtube.com/playlist?list=PLXWwyukIeDIFcrJSTFEv03oHYi4uvAro6). – Producer.
  • This Week in Rivalry. Fall 2019 (available at https://www.youtube.com/playlist?list=PLXWwyukIeDIF92EAy7axJZLg4Hsxmk8DE). – Producer.
  • Rivalries Ranked. Spring 2019 collaboration with School of Journalism (available at http://www.sportrivalry.com/podcasts/rivalries-ranked-2019/). – Executive Producer.
  • This Week in Rivalry. Fall 2018 (available at http://www.sportrivalry.com/archive/this-week-in-rivalry-2018-season/). – Producer.
  • This Week in Rivalry. Fall 2017 (available at http://www.sportrivalry.com/podcasts/this-week-in-rivalry/). Credit – Producer.